We’re introducing the first-ever 2027 F-150® Carhartt® Edition after recently debuting the 2027 Ford Super Duty® Carhartt® earlier this year.
Ford and Carhartt share a commitment to supporting hardworking customers, and the F-150 truck is the heart of our F-Series lineup, Canada's top-selling pickup for 60 conseuctive years and America's best-selling truck for 49 years.
Like Super Duty, this project goes well beyond a badge or colour swap. We intentionally chose every material, texture, and stitch to reflect the core values our two brands share.
The Ford F-150 Carhartt truck resonates with me personally because it reflects the same arc of my own journey, from my grandfather’s life as a blacksmith at the forge to my work today as a designer. Decades later, I found myself doing something similar: shaping material, proportion, and texture instead of steel until they conveyed an honest story, the same story that this truck needed to tell.
Before the F-150, I also helped design the Super Duty Carhartt truck, built for customers who put their trucks to work on the jobsite every day. F-150 and Super Duty customers value very similar things; both work hard, and both take pride in it.
But we knew this truck had to be different from the Super Duty Carhartt, because for F-150 customers, that pride shows up just as often off the clock as on it.
It's the after-hours events they bring their trucks to, and the community they show up for: helping a neighbour move, coaching little league, working on a baseball field for those same kids.
Carhartt reflects that duality; it isn't a uniform worn to survive the shift, it's an identity chosen to wear off the clock, a choice Carhartt customers have been making for over a century.
Two Companies, Parallel Histories
Carhartt was founded in Detroit in 1889, creating durable clothing for hardworking people.
Originally making workwear for railroad workers, the brand has since grown so that millions of people worldwide are wearing Carhartt jackets, shirts, or coveralls to their essential jobs and in their day-to-day lives.
Carhartt has even supplied rugged gear to Ford factory workers with roots dating back to the early 1920s. The brand is known for its toughness and durability, just like F-Series.
Ford customers use their F-150 trucks for work and recreation. On Monday, it’s pulling a trailer to a worksite. Come Saturday, it's headed up to Muskoka for a family camping trip.
The F-150 has this unique position within our lineup of equal parts work and recreation.
Similarly, Carhartt has that same DNA where customers put on their coveralls for work on a Monday and are wearing a fleece hoodie by Saturday on their camping trip. This collaboration was inevitable.
When it came to working on this truck, the connection became literal.
It rooted directly in Carhartt’s own values and identity, which meant exploring its iconic duck canvas in brown, then designing every detail around it to elevate that colour.
The whole package feels like Ford and Carhartt were always meant to belong together.
Quiet Craft, Clear Purpose
The two-tone breakup mimics the construction lines you would see in a Carhartt jacket or a bib.
There’s a yoke, a seam, and a contrast panel built with same durability and strengthened with Carhartt's signature triple stitch. The seat doesn't just wear the Carhartt logo, it wears the Carhartt story designed for dozens of different lives.
The grey on the seats and material construction reflects the toughness shared with Super Duty and the brown carrying the warmth and authenticity of the workwear that inspired all of this in the first place.
It's the same honest material language as my family’s workshops.
Every detail is earned. Once the tone was set for the seats, everything else around it had to be well thought out, designed to elevate that first impression, not compete with it.
The floormat texture is inspired from the bottom of Carhartt’s new tool bag; a detail often missed due to its location and quietly doing its job.
That’s how the best workwear has always worked. The toughest, most considered details are usually the quietest ones, placed exactly where they're needed, where the work happens.
The texture carries through to the fender badge, so the relationship between inside and outside isn’t just a colour story, it’s a shared surface.
The exterior graphics echo the same treatment as its Super Duty sibling intentionally. It tells the story, it belongs to one family, built on the same values and same honesty of materials.
All the design decisions were made with our hard-working community in mind.
We placed importance on the durable elements for tough F-150 and Carhartt customers — hard workers like my grandfather.
Quiet Confidence
The hardest discipline wasn’t deciding what to add; it was knowing what to leave out.
We needed to create a vehicle with quality you can both feel and see.
Finding the perfect marriage between both the brands meant keeping its core values close to the heart, serving the same community, speaking the same design language.
We created this truck with honest materials, purposeful textures, and work we are all proud of. We let that overlap do the talking without ever being loud.
Designing this vehicle has been more than colour and stitching choices. The decisions were threads, literally and figuratively, running from my grandfather's forge to my own hands today.
Bhavna Mistry is a Color and Materials Design Specialist at Ford Motor Company