Ford From the Road Canada

Autonomy shouldn’t be a premium feature. By designing our own software and hardware in-house, we’ve found a way to make this technology more affordable. Because we own the technology behind our driver assistance systems, we can deliver significantly more capability at a 30% lower cost than if we bought it from outside suppliers, which makes advanced driver assistance scalable.

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Ford's Simple Vision for Smart Tech: Make It for Everyone

Smaller, Smarter: Ford Is Building the 'Vehicle Brain' of the Future In-House

Meet the AI Assistant That Knows Your Vehicle Better Than You Do