Ford's Game-Changing Battery Tech is Here
At Ford, we’re passionate about creating vehicles that help customers live their lives and explore their dreams.
Following the introduction of consumer grants on qualifying electric cars, we’re delighted that our Puma Gen-E is the first car to receive the full electric vehicle grant of £3,750, making it even easier for UK buyers to get behind the wheel.
Our Ford Puma 1 was the best-selling car in the UK in 2024 and is topping the charts again in 2025. The electric version, the Puma Gen-E, 2 is now available for only £290 per month 3 – less than the petrol equivalent.
Reenergising the fun to drive character and now even more affordable, the Puma Gen-E delivers zero-tailpipe emission performance with up to 233 miles of range on a full charge 2 and can charge from 10-80 per cent in around 23 minutes when connected to a fast charger. 4 The Ford E-Tourneo Courier 5 multi-activity vehicle also qualifies for the full grant if you need even more space and flexibility.
We’re also supporting customers on their electric journey with the Ford Power Promise, 6 which includes free standard installation of a home charge point 7 and up to 10,000 miles of free charging. 7 Add in five years of free servicing 8 and lower running costs, and customers could save up as much as £127 a month 9 in comparison to the Puma EcoBoost Hybrid. 2
The Power Promise also means customers can benefit from the Intelligent Octopus Go smart energy tariff, which can cost as little 7p per kWh when charging overnight – that means you could fully charge the Puma Gen-E for less than the cost of a lunchtime meal deal.
We’re proud to be at the forefront of the electric vehicle conversation, and with even more competitive pricing and a comprehensive support package it’s never been easier to make the switch.
Lisa Brankin is Ford UK Chair and Managing Director
Click here to build your own Puma Gen-E or E-Tourneo Courier
Go Electric
1 Puma EcoBoost Hybrid CO2 emissions 119-146 g/km and fuel efficiency 5.3‑6.5 l/100 km WLTP. The declared WLTP fuel/energy consumptions, CO2-emissions and electric range are determined according to the technical requirements and specifications of the European Regulations (EC) 715/2007 and (EU) 2017/1151 as last amended. The applied standard test procedures enable comparison between different vehicle types and different manufacturers.
2 Up to 376 km (233 miles) driving range based on full charge of Puma Gen-E. Estimated range using Worldwide Harmonised Light Vehicle Test Procedure (WLTP). Figures shown are for comparability purposes and should only be compared with other vehicles tested to the same technical procedures. Actual range varies due to factors such as temperature, driving behaviour, route profile, vehicle maintenance, lithium-ion battery age and condition.
3 Based on £3,995 customer deposit and 9,000 miles per annum. Finance subject to status. Freepost Ford Credit.
4 Charge time based on manufacturer computer engineering simulations. The charging rate decreases as battery reaches full capacity. Your results may vary based on peak charging times and battery state of charge.
5 Up to 288 km driving range based on full charge of E-Tourneo Courier. Estimated range using Worldwide Harmonised Light Vehicle Test Procedure (WLTP).
6 Subject to availability.
7 Eligible retail customers only contracted by 30.09.25. Home charge point and standard install on private driveway (worth £899). £217 energy credit provided with Octopus Intelligent Go tariff to help charge your car up to 10,000 miles based on WLTP test results, actual miles achieved may vary by model and driving style/conditions. Can only be redeemed if customer is with or switches to Octopus Energy. GB Customers only - Channel Islands and Isle of Man are excluded from this offer due to partner restrictions, NI customers can obtain home charger installation and charging contribution via Charge Guru and their chosen dealership. Five-year service and roadside assistance plan includes two scheduled services, in line with the two-year/unlimited mileage service intervals on new electric cars. Wear and tear not included. Warranty covers you if your drive battery loses capacity faster than expected (below 70 per cent capacity) 10,000 miles is applied as a credit of £217 to the customers Octopus energy account. It can only be redeemed if a customer is with or switches to Octopus Energy.
8 Based on two combustion-engined vehicle services over four years at £350.
9 Fuel saving based on Puma EcoBoost Hybrid ST-Line manual of 52.3mpg (5.4 l/100km) WLTP combined fuel consumption at £1.3483 per litre of fuel taken as national average price from RAC on 26th August 2025 compared to Puma Gen-E on WLTP combined range of 233 miles with electricity on an overnight tariff at £0.07p per kWh.
