As car owners across the UK weigh-up whether to buy an electric vehicle, we are launching a unique-to-market ‘Power Promise’ for new electric vehicle buyers in the UK, helping break down barriers to adoption and convincing drivers to make the switch.
Results from a recent Ford survey of 5,000 drivers across Europe found that one in four customers feel more uncertainty when buying an electric car; one out of every eight people find it too difficult to arrange charging at home; one third of respondents believe that electric vehicles take too long to charge; and more than a third are concerned about overall battery life. 1
“Switching into an electric vehicle for the first time can be a daunting prospect for some drivers, so Ford has decided to simplify and destress the entire ownership experience by launching a one-of-a-kind promise to new electric car buyers.”Lisa Brankin, Chair and Managing Director, Ford UK
Our Power Promise provides the answer to these concerns by taking away the hassle, confusion and cost of getting a home charger installed, as well as giving drivers peace of mind when switching to new electric vehicle technology.
• Free home electric car charger and free standard installation 2 to take away the hassle and cost of going electric, so drivers can ‘fill up’ at home and start each day ready to go
• Up to 10,000 miles home energy bonus to get your new car moving for free
• Eight-year, 100,000 mile high voltage component and battery warranty for peace of mind
• Free-of-charge five-year service plan to reassure you on low maintenance costs
• Free-of-charge five-year towing assistance that won’t leave you stranded on the side of the road
• Access to more than 33,000 UK public charging points via Ford’s BlueOval™ Charge Network
• FordPass app eliminates stress and storage of multiple apps for public charging payments
Building on our existing partnership with Octopus Energy – the UK’s most-trusted energy provider – Power Promise customers will also benefit from ‘Intelligent Octopus Go’ smart energy tariff which charges your electric vehicle for just 7p/kWh, saving up to 70 per cent of your energy costs.
This energy deal can automatically optimise charging to make use of cheaper off-peak electricity at night, and lower energy prices created by peak supply of renewable energy including solar during the day. This means fully charging the new Puma Gen-E can cost as little as £3.23.
The offer is applicable across all of our electric passenger vehicle line up including the Explorer, 3 Capri,4 Puma Gen-E, 5 Mustang Mach-E, 6 E-Tourneo Custom 7 and E-Tourneo Courier. 8 A £500 cash alternative to the offer of free home charger, standard installation and Home Energy Bonus is available. Full details are available here.
“This commitment from Ford aims to entice new buyers into the exciting world of electric vehicles and stimulate additional demand for our freshest-ever lineup of electric passenger cars.”Lisa Brankin, Chair and Managing Director, Ford UK
Ford Pro continues to offer its £10 home charger offer for commercial vehicle customers that includes a home charge point, standard installation, a five-year hardware warranty and 12 months’ complimentary access to Ford Pro home charging software. The offer is available with the E-Transit Custom 9 and the E-Transit. 10
1 Ford survey sample size of 4,995 respondents, across 5 European markets: UK, DE, FR, IT, SP in 2024.
2 Subject to availability
3 Up to 602 km based on full charge of Explorer RWD extended range. Estimated range using Worldwide Harmonised Light Vehicle Test Procedure (WLTP).
4 Up to 627 km driving range based on full charge of Capri RWD extended range. Estimated range using Worldwide Harmonised Light Vehicle Test Procedure (WLTP).
5 Up to 376 km driving range based on full charge of Puma Gen-E. Estimated range using Worldwide Harmonised Light Vehicle Test Procedure (WLTP).
6 Up to 600 km driving range based on full charge of Mustang Mach-E Extended Range. Estimated range using Worldwide Harmonised Light Vehicle Test Procedure (WLTP).
7 Up to 325 km driving rang based on full charge of E-Tourneo Custom. Estimated range using Worldwide Harmonised Light Vehicle Test Procedure (WLTP).
8 Up to 288 km driving range based on full charge of E-Tourneo Courier. Estimated range using Worldwide Harmonised Light Vehicle Test Procedure (WLTP).
9 Up to 337 km driving range based on full charge of E-Transit Custom. Estimated range using Worldwide Harmonised Light Vehicle Test Procedure (WLTP).
10 Up to 402 km driving range based on full charge of E-Transit with enhanced range option. Estimated range using Worldwide Harmonised Light Vehicle Test Procedure (WLTP). Figures shown are for comparability purposes and should only be compared with other vehicles tested to the same technical procedures. Actual range varies due to factors such as temperature, driving behaviour, route profile, vehicle maintenance, lithium-ion battery age and condition. The declared WLTP fuel/energy consumptions, CO2-emissions and electric range are determined according to the technical requirements and specifications of the European Regulations (EC) 715/2007 and (EU) 2017/1151 as last amended. The applied standard test procedures enable comparison between different vehicle types and different manufacturers.
Home charger and up to 10,000 miles charging credit qualifying criteria:
Eligible vehicles: Explorer, Capri, Puma Gen-E, Mustang Mach-E, E-Tourneo Custom, E-Tourneo Courier (when launched during Q2).
Eligible sales category codes and GSTs: 1B, 1N, 1F, OR, BP [AAA, AAA, AFA, AAA, FLB].
Contract dates: 01/04/2025 to 30/06/2025.
Registration dates: 01/04/2025 to 31/12/2025.
GB customers only - Northern Ireland, Channel Islands, and Isle of Man are excluded from this offer due to partner restrictions.
Ford Power Promise terms and conditions:
Eligible retail customers only contracted by 30.06.25. Wallbox and standard install on private driveway (worth £899). £217 energy credit provided with Octopus Intelligent Go tariff to help charge your car up to 10,000 miles (based on WLTP test results, actual miles achieved may vary by model and driving style/conditions). Excludes NI and Channel Islands.
Five year service and roadside assistance plan includes two scheduled services, in line with the two year/unlimited mileage service intervals on new electric cars. Wear and tear not included.
Warranty covers you if your EV battery loses capacity faster than expected (below 70 per cent capacity).
10,000 miles is applied as a credit of £217 to the customers Octopus energy account. It can only be redeemed if a customer is with or switches to Octopus Energy. 10,000 miles is based on average WLTP combined efficiencies across the Ford electric passenger vehicle range and in combination with the Octopus Intelligent Go Tariff at 7p/kW the £217 equates to 10,000 miles of electric driving.
