Welcome to The Bull & Piston.
Ford’s pop-up home for Formula One fans to enjoy the British Grand Prix — the next best place to watch the action after being at Silverstone itself.
We’ve long believed the emotion and excitement of racing is unmatched. However, for Formula One fans there are few spaces where you can gather with like-minded people to take in the action and be gripped by the drama of the pinnacle of motorsport. That’s why we created The Bull & Piston.
With 125 years of racing in our blood, more than 170 Ford-powered Formula One wins, and as current day technical partners to Oracle Red Bull Racing and Visa Cash App Racing Bulls, we wanted to create a space that was a celebration of how we’ve always embraced competition.
Our 12-hour takeover was a sell-out, with 319 tickets snapped up, queues of over a hundred people 30 minutes before opening, and an electric atmosphere on the day.
Here’s a sneak peak at what went on inside.
From race cars to shuffleboard, we believe competition can drive progress.
We decorated the Bull and Piston with iconic images from 125 years of Ford motorsport history.
Few passions bring enthusiasts together like sport and cars. Motorsport merges these two worlds for ultimate excitement.
Charlie Bristow is vehicles topic producer for Ford in Europe
