Ready Set Ford. Welcome to the vibrant new vision for our future in Europe.
Our comprehensive product and technology rollout for commercial and retail customers will focus on the territories where we authentically play and differentiate: Build, Thrill and Adventure.
Over the next three years we will defend and grow our commercial leadership with an expanding lineup and connected services.
And we will rejuvenate our passenger vehicle business with five all-new multi-energy vehicles that blend off-road DNA with a century of rally-bred heritage.
We're renewing our commitment to European drivers and businesses. Read on to find out more...
