I won't pretend the past year has been easy.

Grocery bills are up. Interest rates have bitten. Every purchase feels like it carries more weight than it used to. I hear it from friends, from family, from the people I chat with at dealer events around the country. The mood is cautious. And honestly? That's sensible.

So when I look at what's happened in the first half of 2026, I don't see sales figures. I see trust. Thousands of Australians looked at their budgets, weighed up their options and chose to put a Ford in their driveway. Ranger and Everest owners who came back for the next model. First-time Mustang buyers chasing that V8 rumble on a weekend. Tradies stepping up to a Ranger Super Duty because they needed something that could handle the big jobs. Families buying an F-150 as they prepare to do the big lap around Australia.

And June proved it wasn't a one-off. We delivered 9,181 units for the month. Ranger posted its best retail result since June last year and remains Australia’s best-selling vehicle YTD. Everest had its best month since October last year and is leading its segment. F-150 turned in its best June on record and its best result since May last year. And both Transit and Transit Custom notched their best sales since September 2025. ¹

“We delivered 9,181 units for the month. Ranger posted its best retail result since June last year and remains Australia’s best-selling vehicle YTD.”

Ambrose Henderson, marketing director, Ford Australia

That means something to us. Genuinely.

It also means we have a responsibility. If you're going to back us with your hard-earned money during a period like this, the least we can do is continue to make it easier to say yes.

What we're doing about it

For the second half of the year, we have a great offer that addresses the three things I keep hearing people worry about: the upfront cost, the running costs and the finance.
For the latest 26.5MY Ranger (XLS, XLT, Wildtrak) and Everest (Tremor, Sport V6), we're running what we're calling the Triple Stack Deal:

• $3,000 off* the negotiated price
• 5 free scheduled general services *² included
• $3,000 deposit contribution *³ when you finance through Ford Finance

Build and Price Your Ranger

Build & Price

Build and Price Your Everest

Build & Price

If you're considering a select runout 26.0MY (or earlier) Ranger or Everest, you can explore our $5,000 fuel card ⁴ offer. Plus, when you finance it with Ford Finance, you can also receive a further $3000 Deposit Contribution ⁵.

Select F-150, Mustang, Mustang Mach-E, Tourneo get a bonus $3,000 Ford Finance deposit contribution 6 when you finance with Ford Finance ⁶.

Why I'm telling you this here

I could have let these offers speak for themselves on a banner ad. But From the Road has always been about honesty, and here's mine: we know that "great deal" means nothing if it doesn't solve the problem keeping you up at night. These offers were built around real hesitations, not marketing theory.

If any of it helps you get into the vehicle you've been thinking about, come talk to your local dealer. They'll walk you through it without pressure.

Thanks for trusting us. We don't take it lightly.

See you on the road.

Ambrose Henderson is director of marketing, Ford Australia

*Available on MY26.5 Ranger Wildtrak, XLT, and XLS and MY26.5 Everest 3.0L V6 Sport and Tremor until 30/09/2026. Visit www.ford.com.au/latest-offers/ for full details.

¹ Source: Based on VFACTS sales results data for year-to-date period ending June 2026.

² Free servicing covers first five ‘General Services’ as set out in the Service Portfolio for the eligible vehicle.

³ Approved Ford Finance applicants only. T&Cs, fees and charges apply. Apply by 30 September 2026, settle by 2 October 2026. Finance issued by Angle Auto Finance Pty Ltd (trading as Ford Finance) ABN 16 161 130 696, Australian Credit Licence 530731. Ford™ and Ford Finance™ are trademarks of Ford Motor Company and are used by Angle Auto Finance pursuant to a licence.

⁴ Ford $5K Fuel Card Offer: The eligible vehicles for this offer are:

MY2026 and prior Ranger 2.0L Bi-Turbo XLT, Sport and Wildtrak models and Ranger 3.0L V6 XLT, Sport and Wildtrak models and MY2026 and prior Everest models.

Eligible customers who comply with these terms and conditions will receive one digital Prepaid Mastercard Gift Card to the value of $5,000 (Fuel Card). The Fuel Card is a prepaid Mastercard that can only be used at retailers classified under any of the following merchant category codes (MCCs):

5541 - Service Stations (excluding transactions at ATMs)

5983 - Fuel Dealers (in Automotive) (excluding transactions at ATMs),

5542 - Automated Fuel Dispensers and

5172 - Petroleum and Petroleum Products,

where prepaid Mastercard gift cards are accepted. The Fuel Card cannot be used outside of these MCCs classifications.

Customers must accept these Terms and Conditions to be able to receive the offer.

To receive the Fuel Card, eligible customers must submit a claim to redeem the Fuel Card within 90 days of the date of purchase of the eligible vehicle (Claim). Claims received after this period will be deemed invalid and eligibility for the Fuel Card will be forfeited. Following submission of a Claim, Ford may take up to 2 weeks to verify the Claim. Once the Claim has been verified by Ford, the Fuel Card will be issued and delivered to the customer’s nominated email address or mobile number in accordance with the card issuer’s processes. The recipient must have a valid Australian mobile number and email address to redeem their Fuel Card.

The Fuel Card is subject to the card issuer’s ‘Digital Fuel Gift Card’ terms and conditions, available here: https://card.gift/page/terms-and-conditions. This digital-only Fuel Card is not transferrable and cannot be printed as a voucher. To activate the Fuel Card, customers must use The Card Network app and have a valid Australian mobile number. Once activated, the Fuel Card expires 3 years after the date of activation. The expiry date is specified on your Fuel Card in a MM/YY format.

Rather than receive the Fuel Card, customers may elect to instead receive an in-deal discount, equal to the Fuel Card value, on the total purchase price of the eligible vehicle. This offer is otherwise not transferable or redeemable for cash or any other form.

Personal information including a customer’s name, address, telephone number, and email address will be collected by a Dealer and FORD MOTOR COMPANY OF AUSTRALIA PTY LTD (Ford Australia) and used for the purposes of this offer. This may require disclosure to third parties, including but not limited to Ford Australia’s suppliers such as POWER2MOTIVATE AUSTRALIA PTY LTD (Power2Motivate). Offer receipt is conditional on providing this information. By accepting this offer, customers consent to the use and overseas disclosure of their personal information in the manner set out in these terms and conditions and in accordance with Ford Australia’s privacy policy and Power2Motivate’s privacy policy. Ford Australia may disclose your personal information to overseas locations such as the USA and India. Ford Australia’s privacy policy states how customers can seek to access or correct any personal information Ford Australia holds about you, how to complain about a privacy breach and how Ford Australia will deal with a privacy complaint. You can contact Ford Australia at 13 FORD (13 3673) or by emailing Ford Australia at foacust1@ford.com.

Ford Australia reserves the right to reasonably suspend, vary, amend, extend, cancel or withdraw all or part of this offer to the extent permitted by law. Any right exercised under this clause will not affect a customer’s pre-existing entitlement.

⁵ Ford Finance $3K Deposit Contribution offer: An additional $3,000 Ford Finance deposit contribution is available to eligible customers who purchase an Eligible Vehicle and finance that vehicle under a Ford Finance consumer or commercial loan, including Guaranteed Future Value loans. Ford Finance $3K deposit contribution offer is available in addition to Ford Fuel Card Offer and may be combined with Ford Fuel Card Offer. The $3K deposit contribution will be applied as a $3,000 reduction to the total vehicle amount financed. Available at participating dealers. Finance to approved Ford Finance applicants, excluding government, fleet and rental buyers until 30 September, 2026. Application for finance must be submitted by 30 September, 2026, and settled by 2 October, 2026. Credit criteria, fees, charges, terms and conditions apply. Finance is issued by Angle Auto Finance Pty Ltd (trading as Ford Finance) ABN 16 161 130 696, Australian Credit Licence 530731. Ford™, the Ford Oval Device™ and Ford Finance™ are trademarks of Ford Motor Company and are used by Angle Auto Finance Pty Ltd pursuant to a licence.

⁶ Ford Finance $3K Deposit Contribution Offer: A $3,000 Ford Finance deposit contribution is available to eligible customers who purchase an Eligible Vehicle and finance that vehicle under a Ford Finance consumer or commercial loan, including Guaranteed Future Value loans. Available at participating dealers. Finance to approved Ford Finance applicants, excluding government, fleet and rental buyers until 30 September, 2026. Application for finance must be submitted by 30 September, 2026, and settled by 2 October, 2026. Credit criteria, fees, charges, terms and conditions apply. Finance is issued by Angle Auto Finance Pty Ltd (trading as Ford Finance) ABN 16 161 130 696, Australian Credit Licence 530731. Ford™, the Ford Oval Device™ and Ford Finance™ are trademarks of Ford Motor Company and are used by Angle Auto Finance Pty Ltd pursuant to a licence.

Eligible vehicles for the Ford Finance $3K Deposit Contribution offer:

• MY26.5 Ranger Tremor 3.0L V6 Turbo Diesel 4WD

• MY26.5 Ranger Platinum 3.0L V6 Turbo Diesel 4WD

• MY26.5 Ranger Raptor 3.0L V6 Turbo Diesel 4WD

• MY26.5 Everest Wildtrak 3.0L V6 Turbo Diesel 4WD

• MY26.5 Everest Platinum 3.0L V6 Turbo Diesel 4WD

• MY25.75 and Prior Ranger Hybrid XLT

• MY25.75 and Prior Ranger Hybrid Sport

• MY24 F-150 XLT SWB & LWB, Lariat SWB & LWB, and Platinum SWB & LWB

• MY23 F-150 XLT LWB and Lariat SWB & LWB

• MY26 and Prior Mustang Mach E GT, Select and Premium

• MY26 and Prior Mustang GT and EcoBoost

• MY26.5 and Prior Tourneo