• 12th annual Looking Further with Ford Trends Report explores the intentional decisions consumers are taking to shape their lives

• Spanning 16 countries, the global survey reveals people are taking charge of their lives by actively shaping their futures rather than fixating on the past; 52% of employed people globally would be willing to take a 20% pay cut to achieve a lifestyle that prioritizes quality of life

• The report provides key insights into the changing attitudes towards life, work, family, and the influence of AI; report reflects on past trends as a measure of how far we’ve come and where we hope to go

Spanning 16 countries, the global survey reveals people are taking charge of their lives by actively shaping their futures rather than fixating on the past; 52% of employed people globally would be willing to take a 20% pay cut to achieve a lifestyle that prioritizes quality of life

The report provides key insights into the changing attitudes towards life, work, family, and the influence of AI; report reflects on past trends as a measure of how far we’ve come and where we hope to go

DEARBORN, Mich., Nov. 30, 2023 – Ford's 2024 Trend Report serves as a wake-up call for a world in flux, revealing a seismic shift in how people prioritize their lives. From prioritizing self-care to the impact of Artificial Intelligence on jobs, the report offers a fascinating glimpse into the future and the emerging trends that will shape it.

Each year, Ford focuses on global trends to gain insight into evolving consumer behavior, what the company needs to understand about these behaviors and how to use the learnings to inform future strategies for engaging with them.

For the full Looking Further with Ford 2024 Trends Report, please visit www.fordtrends.com.