Ford Credit and Lincoln Automotive Financial Services are No. 1 in customer satisfaction among mass market and premium automotive financing providers.
That’s according to more than 11,000 consumers surveyed by J.D. Power for its 2024 U.S. Consumer Financing Satisfaction StudySM.
“Our team is focused on providing our customers with the best financing experience in the business, and we’re thrilled that customers agree,” said Ford Credit CEO Cathy O’Callaghan. “Whether it’s financing a new vehicle or support during tough times such as natural disasters, every day is another opportunity for our team to provide our customers with the ease, clarity and flexibility that makes financing with Ford Credit or Lincoln AFS the right choice.”
Study participants rated their vehicle financing providers on eight dimensions: their trust in the brand, whether it is easy to do business with, the brand’s people and digital channels, whether the loan or lease met their needs, their experiences getting and managing their financing and whether the provider keeps them informed about their loan or lease.
· Ford Credit ranked No. 1 in five dimensions among mass market finance providers.
· Lincoln AFS ranked No. 1 in four dimensions among premium finance providers.
Survey respondents purchased or leased a new or used vehicle within the past three years. The survey was conducted in three waves beginning in November 2023 and ending in August 2024. See the J.D. Power media release for details.
