In the middle of its most profound transformation in a century, with electric and software-enabled vehicles, the global auto industry can and should look to technology-led changes in other industries for clues to the form and fallout that revolution could take.

That’s what people who have lived and led such shakeups will discuss during a nonpromotional, Ford-sponsored webcast seminar, “That’ll Never Work! Customer Gain, Competitive Havoc and Other Morals of Transformative Technology,” on Wednesday, Feb. 14, at 11 a.m. ET.

Experts will share what they saw, navigated and learned: about the disruptive qualities of new technologies, the paths customers typically follow in adopting tools made possible by those technologies, and the implications for companies that adapt and lead – or don’t.

Panelists for the event will include:

• Kirsten Korosec, a reporter and editor at TechCrunch, who will moderate the discussion
• Toni Sacconaghi, the highly regarded Bernstein analyst who’s covered information technology and, now, electric vehicles in his 25-plus year career
• Arlene Harris, the first lady of wireless telecommunications, who during her decades as an inventor and entrepreneur was responsible for pivotal cell phone transformations
• Brian Woodring, CIO of Rocket Mortgage, leading the Detroit-based company that disrupted the mortgage industry to further transform consumer lending and financial services, and
• Marin Gjaja, chief operating officer of Ford Model e, the company’s standalone EV business, and a former longtime senior partner at Boston Consulting Group.

Attendees are encouraged to register for the event ahead of time.