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Jim Farley
28.08.24

Notes from Ford Pro Go & See Week Europe: Day 2 Diary

7:00 AM - Rested, packed, and ready for Day 2 of my road trip. Visiting more Ford Pro customers in Europe today with my daughter, Grace. The best way I learn is always to “go and see.”

7:30 AM - Nice spending time with Frieder Bayer and his family at Autohaus Bayer — a fourth-generation family-run dealership and upfitter in Wiesbaden, Germany. Took away many important learnings on specific quality feedback they’re hearing from customers.

A candid photo of a group of people talking near a white vehicle in a show room.

Winfried Bayer, the son of the AH Bayer founder, also has a beautiful 1914 Ford Model T. When this was built, my grandfather worked at Ford. His job was building the wheels. He might have worked on this exact vehicle!

A group of men pose near a tire.

8:45 AM - Great experiencing the variety of configurations of Transit, like this one with the Multicab layout! Extra seating, and still plenty of room in back for whatever you’re carrying!

Viewed from the side, an E-Transit van door is open, showing two seats inside.

9:15 AM – My next visit was to SME Elektro Hinnenberg, an electrician also based in Wiesbaden, with a fleet of 14 Ford vehicles. They have been in business for more than 100 years and are still innovating! They use Ford Pro Telematics to keep their operations running smoothly while on the go and have started to electrify their fleet, with the purchase of an E-Transit last year. Proof that even a legacy company is ready for the electric revolution and can benefit from software that powers productivity.

A man looks into the back cargo area of an E-Transit van.

12:30 PM - Spotted a Vestas turbine on my way to our next stop. Brought back fond memories of visiting a Vestas wind farm during my road trip in California last August!

2:45 PM - Stopped at an IONITY charge station to charge my vehicle and recharge with some coffee myself! Ran into IONITY CEO Jeroen van Tilburg and discussed how we can help improve charging capabilities to deliver a smooth experience for all customers.

Three men talk by an electric vehicle charging station.

4:00 PM - My view from the road. Pretty spectacular — but my favorite part has been seeing so many other Transits along the way!

A row of vehicles drive down the road next to bright green grass with a mountainous landscape in the background.

I’m excited to meet with and learn from more Ford Pro customers and dealers tomorrow! Stay tuned for more updates from the road.