
Creating the Bronco & Bronco Sport Silver Lake Dunes Project Vehicles

The Woodward Dream Cruise is the world’s largest single day automotive event. More than a million people converge on Detroit to celebrate all things automotive in the city that put the world on wheels.
We love to participate because it’s a chance to connect with our customers directly, and even share space to display our latest vehicles while our owners show off their Mustangs and Broncos.
There was a lot to talk about this year. From Bronco's 60th anniversary to a new trim of the Mustang GTD, we unveiled a host of new vehicles and concepts in the leadup to Dream Cruise. You can catch up on all these inspiring stories and vehicles below:
This year, we co-located everything at 9-mile and Woodward, right where the Dream Cruise starts. For the first time, Mustang Alley, Bronco Corral and our media clubhouse were together.
For 48 hours we celebrated all things Ford and on wheels. There were all kinds of sights and scenes to take in – here’s a little gallery to give you a taste.
We hope you can join us next year!