On August 11, 1965, Ford introduced the Bronco and coined the phrase “sport-utility.” Over the past six decades, Bronco has redefined what an SUV can be with its capability and off-road performance. Now, Ford is celebrating that pioneering role with the 2026 Bronco 60th Anniversary Package.

The Bronco 60th Anniversary Package blends bolder colors and accents in the cabin, timeless visuals on the exterior, and the same uncompromising off-road capability owners expect. All so customers can enjoy a Built Wild SUV that’s fit for any lifestyle.

Bold Legacy-Inspired Design

Capability is core to Bronco’s DNA. The Bronco 60th Anniversary package starts with the Outer Banks series with either a standard 2.3-liter EcoBoost four-cylinder or optional 2.7-liter EcoBoost V6.

Only available with the Sasquatch package, which adds an Advanced 4x4 system with high-clearance suspension, a more aggressive final drive ratio, and electronic-locking front and rear differentials, this celebratory Bronco features 35-inch Goodyear rugged terrain tires matched with unique new 17-inch Gravity Gray alloy wheels. A contrasting Vermilion Red center cap with a Bucking Bronco logo in the middle and “1966,” the model year of the first production Broncos, on the outside ring.

The wheel design and the contrasting Vermilion Red center cap harken back to the original hubcaps on the 1966 Bronco.

A new grille draws inspiration from the original design but pairs it with Warm Alloy paint and modern Vermilion Red “BRONCO” lettering. Wimbledon White, a historic Ford color available on the original Bronco, is available with a matching roof. Customers can select a contrasting Ruby Red body with a Wimbledon White roof, as well.

A Vermilion Red graphic on the body sides starts at the front with the Bronco 60th Anniversary logo, while prominent 60th Anniversary badging, inspired by the same classic cloisonné badging found on the Mustang 60th Anniversary package, sits on the fenders and leaves little doubt about this special Bronco’s provenance.

And as with all Broncos, the Ford Design team has hidden an Easter egg or two for this special edition package.

Premium Touches

The Bronco 60th Anniversary package has the style and capability owners expect. But it’s bringing a richer, more premium cabin experience to market, too, with the combination of Ebony leather upholstery on the seat outers and bolsters, along with Alpine leather inserts and embossed 60th Anniversary logos on the seatbacks.

Alpine marine-grade vinyl arm rests add to the experience, and Alpine stitching on the leather-topped dash pairs well with Bronco Red accents on the instrument panel and grab handles.

The 60th Anniversary Package adds standard wheelbase-length running boards to aid ingress and egress and also introduces new A-pillar-mounted grab handles, available on all 2026 Bronco models. And at the rear, a new hard-center rear tire cover, finished in Wimbledon White and featuring a Vermilion Red “BRONCO” wordmark, introduces a more premium look to the rear of the vehicle, as does a matte black Ford badge on the tailgate.

The 2026 Bronco and the 60th Anniversary Package will be available to order in October, with pricing to come out shortly before. Customers can visit Ford.com on August 4 to learn more.

Jason Hyde is Bronco brand manager at Ford.