Editor's note: On April 30, Ford extended the From America, For America program through the Fourth of July.

In times like these, talk is cheap. At Ford, we believe in action. For 121 years, we've put our money where our mouth is, assembling vehicles that Americans rely on and supporting American jobs. Today, I'm proud to announce a new U.S. initiative that's more than just a promotion – it's a handshake deal with every American.

We call it Ford Motor Company: From America, For America, and it means that starting April 3, we’ll offer employee pricing to everyone. Consumers will pay what we pay.

We understand that these are uncertain times for many Americans. Whether it's navigating the complexities of a changing economy or simply needing a reliable vehicle for your family, we want to help.

That's why we're opening our employee pricing to all U.S. customers, giving them access to significant savings on a wide range of 2024 and 2025 gas, hybrid, plug-in hybrid, and diesel Ford and Lincoln vehicles. (Please note that this excludes Raptors, specialty Mustang and Bronco vehicles, the 2025 Expedition and Navigator SUVs and Super Duty trucks.)

For potential electric retail customers, the employee pricing is on top of the Ford Power Promise, further extended through June 30. This includes a complimentary home charger and standard installation with a Ford electric vehicle to wake up charged and ready to go every morning.

This Ford Motor Company: From America, For America program is a testament to our commitment to assembling where we sell. It's a way for us to give back to the communities that have supported us for generations.

Ford is proud to employ more U.S. hourly autoworkers than any other automaker. When you buy a Ford vehicle, you're not just getting a capable vehicle; you're investing in American jobs and American communities.

And we believe in American ingenuity and the enduring spirit of the American driver.

Rob Kaffl is Ford director, U.S. sales and dealer relations.