
Time to Touch Grass, Says Ford Chief Medical Officer

Over the past few years, I've watched a significant shift in how people use their vehicles. The pandemic accelerated this trend. People are prioritizing experiences, especially those that involve spending time outdoors. They want to escape the city, explore nature, and create lasting memories with their families and friends. And they need a vehicle that can confidently take them there.
As the Explorer brand manager, I'm excited to finally share something we've been working on tirelessly: the first-ever 2026 Explorer Tremor. Explorer Tremor was born from a deep understanding of what our customers truly want and need that will expand the lineup of America’s all-time best-selling SUV.
We already knew the Explorer was capable and versatile. It's always been a vehicle that can handle a family road trip or a weekend camping trip. Explorer customers enjoy off-road and towing adventures more than other customers in the segment.
However, we also know that there is a growing segment of customers who want more — more off-road adventure, more ruggedness, more of that "go anywhere" capability.
When we set out to develop an Explorer Tremor, we challenged ourselves to do something different. We wanted to build an off-road machine engineered to handle challenging terrain.
Working closely with Brian Naspinsky, our Explorer Vehicle engineering manager, and his team, we set out to create an Explorer that could confidently tackle muddy trails, sandy beaches, and rocky mountain passes. We looked at every aspect of the vehicle — from its suspension and drivetrain to its underbody protection and technology — and made targeted improvements to enhance its off-road performance.
I'm incredibly proud of what we've accomplished with the Explorer Tremor. It's a vehicle that combines rugged capability with modern comfort and technology.
Here are just a few of the things that make it so special:
The 2026 Explorer Tremor joins a compelling lineup that includes the versatile Active, sporty ST-Line, high performance ST, and luxurious Platinum models. It's a testament to our commitment to providing customers with a vehicle that perfectly fits their needs and lifestyles.
For me, the Explorer Tremor represents the culmination of a vision. It's a vehicle that enables opportunities to explore and create memories that will last a lifetime. I can't wait to see where our customers will take it.
Matthew Duffield is the Explorer brand manager at Ford.