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The first-ever Proud to Honor: Bronco Off-Roadeo gave veterans, military families, and survivors an opportunity to celebrate service, create memories, and make connections in the beautiful Texas hill country.
Rob Kaffl Avatar
Rob Kaffl
17.10.25

Ford Doubles Military and First Responder Bonus Cash Ahead of Veteran’s Day

At Ford, we are furthering our commitment to those who go above and beyond for our country and communities by significantly enhancing and expanding our Military and First Responder Recognition Program ahead of Veteran’s Day.

What is the Ford Military and First Responder Offer?

The Ford Military and First Responder Recognition Program offers $1,000 Exclusive Bonus Cash on many of our vehicles to all active, retired, and veteran members of the U.S. Military, as well as First Responders.

The first-ever Proud to Honor: Bronco Off-Roadeo gave veterans, military families, and survivors an opportunity to celebrate service, create memories, and make connections in the beautiful Texas hill country.

Who is Eligible for the $1,000 Bonus Cash?

The $1,000 cash reward is available to Military personnel (including all Veterans) and First Responders, along with their families or household members. Key details include:

  • Eligible Ford Vehicles: The offer can be applied toward the purchase or lease of a new vehicle through November 19, 2025.
  • Eligible Lincoln Vehicles: The offer is valid from November 4, 2025, to November 19, 2025.
  • Stackable Offer: For this limited time, the bonus cash can be combined with other individual incentives.

How Do I Claim the Ford Military and First Responder Offer?

  1. Visit Fordrecognizesu.com to start the verification process.
  2. Securely verify your eligibility through ID.me.
  3. Obtain your certificate to use toward your new vehicle purchase or lease
The first-ever Proud to Honor: Bronco Off-Roadeo gave veterans, military families, and survivors an opportunity to celebrate service, create memories, and make connections in the beautiful Texas hill country.
The first-ever Proud to Honor: Bronco Off-Roadeo gave veterans, military families, and survivors an opportunity to celebrate service, create memories, and make connections in the beautiful Texas hill country.

Are There Other Available Offers?

Beyond the Bonus Cash, we are also providing special offers on vehicle maintenance:

  • $80 Tire Discount: Get an $80 discount on the purchase and installation of four qualifying tires. This is valid through December 31, 2025.
  • $100 Tire Rebate: Receive a $100 mail-in rebate or 22,000 FordPass Rewards Points when you purchase four select tires. This offer is valid through November 19, 2025.

Together, these tire offers can provide a total savings of up to $180.

We are deeply grateful for the unwavering commitment of our military and first responders. This enhanced recognition program is one way we can say thank you for all that you do. We are honored to serve you, as you have served us all.

Rob Kaffl is Ford director, U.S. sales and dealer relations.

Important offer information: First Responders Exclusive Cash Reward is available to eligible First Responders and their household members (PGM# 32522). Ford Military Exclusive Cash Reward is available to all active, retirees, and all veteran military personnel of an eligible military branch, including their spouses/surviving spouses, and household members. (PGM# 32892) Offers are available on the purchase or lease of an eligible new 2024/2025/2026 Ford vehicle. Not available on Mustang Dark Horse®, Mustang® GTD, F-150® Raptor®, Ranger® Raptor, Bronco® Raptor, Bronco Stroppe, and Ford GT™. Vehicle eligibility may change at any time. Dollar amounts may vary by market. U.S. residents only. For all offers, place a new retail order or take new retail delivery from an authorized Ford Dealer’s stock by 11/19/25. Limit of five purchases or leases per household. Offers are subject to dealer participation. May not be used/combined with any other Ford private offer.See an authorized Ford Dealer or go to www.fordrecognizesu.com for complete details and eligibility. Customer may only claim one offer. Offers are subject to confirmation of eligibility.