• Ford is the most awarded brand in the J.D. Power 2025 U.S. Initial Quality Study
• Four Ford vehicles top their segments in the J.D. Power 2025 U.S. Initial Quality Study with Ford F-150, F-Series Super Duty, Mustang and Escape receiving top honors
• Lincoln quality improves for second straight year

Ford continues to demonstrate progress improving vehicle quality, according to the J.D. Power 2025 U.S. Initial Quality Study of customers in their first 90 days of ownership.

The Ford F-150, F-Series Super Duty, Mustang and Escape were each named best in their segments for initial quality — the most honors of any brand.

“Customers expect new vehicles to make their lives easier, more fun, or both right from the first mile,” said Josh Halliburton, executive director of quality at Ford Motor Company. “Four segment-topping finishers and overall improving vehicle quality scores for most nameplates show that while we have to remain laser-focused on earning the trust of our customers, we’re headed in the right direction.”

Overall, half of Ford’s eligible vehicles placed in the top three of their respective segments.

Lincoln quality improved for the second year in a row, up six places among all brands. Lincoln Nautilus improved from eighth in the segment to fourth, above the Midsize Premium SUV average.

“We are making progress improving quality, but we know quality is a marathon, not a sprint — and we’ll keep working to deliver even better-quality vehicles for customers,” said Halliburton.