At Ford, we believe everyone should have access to the outdoors, including clean, healthy environments to explore. That’s why we are in partnership with the Bill Dance Signature Lake Series in West Tennessee.

Our sponsorship supports area lake cleanups as well as the recent Bill Dance Youth Fishing Rodeo, which provided local youth with an opportunity to get outside and, for many kids, go fishing for the first time. From baiting hooks to reeling in their first catch, kids connected with nature in a hands-on way and learned why clean water, litter-free banks, and respect for wildlife matter.

Our special guests from the Covington Boys and Girls Club were particularly excited for this experience. They didn’t just learn how to fish but hopefully they got hooked on what it means to care for the world around them. Events like these reflect our broader commitment to environmental stewardship across the communities where we operate.

Access to nature and the responsibility to protect it go hand in hand. When we invest in the environment, we show these kids that their future is something worth protecting.

Gabby Bruno is community relations director at Ford.