This Veterans Day, Ford Motor Company, Blue Star Families and TikTok are coming together to host a first of its kind, livestreamed benefit concert in honor of the military community.

Streamed LIVE, only on TikTok, Proud to Honor: Celebrating America’s Heroes is designed to support service members and veterans, and the families who serve alongside them. This benefit concert will feature top musical acts and TikTok creators all in service of our military and veteran community.

Leading up to the concert, during the live show, and after, viewers can make donations directly on TikTok by clicking the on-screen 'donation sticker' to support the work of Blue Star Families as well as Ford’s other Proud to Honor partners who support military and veteran families.

Performances will include award-winning artists BRELAND, Lanie Gardner, Mickey Guyton, NE-YO, The War and Treaty, and Zac Brown.

Designed to be social-first, TikTok creators will be promoting and attending the event, bringing unparalleled reach and awareness for the Veterans Service Organizations benefiting from funds raised during the event. The program will also feature cameos from fan favorite Veteran creators, including Justin Nunley, For even more content, keep an eye on creators like Asena and Kenny Jary.

Bill Ford, executive chair of Ford Motor Company, announced the concert this week at Ford’s Proud to Honor Bronco Off Roadeo event dedicated to military families.

“Ford is a proud American company and we strive to live by our values – taking care of each other, taking care of our communities, and taking care of our country," he said. "That’s why I'm proud we are partnering with TikTok and Blue Star Families to bring together incredible music talent like Zac Brown and others to honor America's military heroes and raise critical funding for the organizations that support them.”

“Veterans are an important part of the TikTok community and we’re honored to host an event that supports service members and their families on and off our platform. We’re proud to partner with Ford and Blue Star Families to celebrate veterans and the incredible #MilTok community on TikTok," said Shou Chew, CEO of TikTok. "Together, we’re sharing music that inspires and connects—with hundreds of military families in Nashville and the 170 million Americans who can tune in live on TikTok.”

"At Blue Star Families, we call on America to 'Do Your Part' for military and veteran families, and for years, Ford has been one of the most consistent brands to answer that call," said Kathy Roth-Douquet, co-founder and CEO of Blue Star Families. "With the Proud to Honor concert, Ford and TikTok are stepping up at a time when military families are facing critical uncertainty and tighter budgets. We are profoundly grateful for their steadfast support, helping us lift up our community when it matters most."

“Supporting our service members and their families has always been close to my heart,” said Zac Brown. "The values behind Proud to Honor - lifting up organizations that make a real difference and giving back to those who’ve given so much - mean a lot to me. Music has the power to heal, connect, and remind us what truly matters, and I’m proud to be part of this modern celebration of our military and community.”

Our Proud to Honor Partners

A History of Honoring This Community

Proud To Honor is Ford’s initiative to support the military and veteran community, raising awareness and creating meaningful connection with our service members.

This benefit concert is part of our long history of supporting service members, veterans, and their families. Ford began to hire disabled veterans returning from WWI in 1922, shut down civilian vehicle production to devote all our assets to military production during WWII, and actively recruits and hires military veterans and their spouses today, through partnerships with Vet.Jobs.org and MilitarySpouseJobs.org.

We continue that tradition today by hosting an annual Bronco Off-Roadeo with our Proud to Honor partners so that the joy of off-roading and adventure can build community and camaraderie. This year, we were thrilled to host military and veteran families representing all 50 states.

Ford salutes those who serve and the families who serve alongside them.

You’re proud to serve and protect.

We’re proud to honor and support.