The Ford truck team talks about the new F-150 Lobo and what makes this full-size street truck a favorite.

“I love how we’re taking America’s favorite go-anywhere, do-anything truck into bold new territory. The street-inspired design coupled with the proven capability and performance of F-150 will turn heads and expand the F-150 fan club. We hope you love it as much as we do.”

—Hendrik Spaepen, general manager, Ford Blue

“One of my favorite things is the front-end appearance, specifically the lighted grill bar and the matching headlights. I think that's so unique and different; it's really going to stand out and make the truck something truly special. I love that we're doing this on an STX model, which makes it more affordable for people looking for a street truck. And frankly, I just like that we're continuing to look for opportunities for customers and expanding the 'Built Ford Tough' spirit.”

—Brian Bell, F-150 marketing manager

“I love the swagger, the stance, and the edginess of the F-150 Lobo. There's no mistaking the truck and its confident stance. And that unique signature light bar that runs across the center of the grille clearly identifies it as a Lobo.”

—John Walawender, F-150 brand manager

“One of the most impactful items we have is this 10-piece ground appearance package that sits just below the regular F-150 body. This package enabled us to achieve more sinister styling on the front end, specifically by replacing those F-150 bumper valances with that large, wide mesh grill on the lower bumper. It gives it that sinister look that the street truck community is looking for.”

—Josh Blundo, F-150 Lobo lead exterior designer

“F-150 Lobo combines custom design elements like ground effects, front end, cowl hood, and lowered ride height. It's ready to go right off the line, while also providing options to further customize.”

—John LoPorto, F-150 chief program engineer

Dawn McKenzie is truck communications manager at Ford.