If you’re looking for something new, cinematic, and distinctly American to do in Los Angeles this November, Ford’s American Icon: A Mustang Immersive Experience is taking over downtown with energy you can feel from the moment you step inside.

Located at 516 S. Mission Road in the Arts District, the experience takes visitors through the evolution of the Mustang — from its earliest sketches to its starring roles on screen and its latest chapter in modern performance.

This isn’t a car show. It’s an immersive story brought to life through motion, sound, light, and emotion.

What Is the Mustang Immersive Experience?

Part exhibition, part theater, American Icon: A Mustang Immersive Experience invites guests to walk through more than six decades of Mustang history.

Each room offers a different perspective: from the design studio where the first ideas were drawn, to the cultural moments that made Mustang a symbol of freedom and individuality.

The finale is a 4D thrill ride that places you in the driver’s seat for a high-speed, sensory-filled lap through Mustang history — an experience designed to make you feel the car’s spirit rather than just see it.

When and Where is the Mustang Immersive Experience?

Location: 516 S. Mission Road, Los Angeles, CA 90033
Dates: Open now through the end of the season
Hours:

• Monday, Wednesday–Friday: 11 a.m.–6 p.m.
• Saturday–Sunday: 10 a.m.–8 p.m.
• Closed Tuesdays
  

Tickets: Starting at $26, available at mustangimmersive.com.

Why It’s One of the Best Things to Do in Los Angeles This November

Los Angeles is full of art shows, installations, and pop-ups — but Mustang Immersive brings them all together in one experience. It’s equal parts design exhibit, film tribute, and motion ride.

Visitors can expect:

• 360-degree projection rooms that surround you in Mustang’s story
• Real vehicles from key moments in film and culture
• Original sound design and narration that transport you through time
• A motion-ride finale that captures the thrill of the open road

Whether you grew up with a Mustang in the driveway, had one on your bedroom wall, or just love great storytelling, this is an experience that connects emotion and innovation under one roof.

Good to Know

• The full experience lasts about 45 to 60 minutes.
• Photography is welcome, but professional tripods and lighting equipment are not permitted.
• Pre-packaged snacks and drinks are available on site.
• Parking is available both on-site and in nearby lots.