How does a two-door coupe from Detroit become a global icon? For 60 years, the Ford Mustang® has been more than a car. It’s a symbol of freedom, rebellion, and American innovation, capturing the imagination of millions. Now, for the first time, its story is being told in a groundbreaking new way. Enjoy a sneak peek into an experience that takes you on a journey through culture, design, and performance.

    American Icon: A Mustang Immersive Experience is a multi-sensory, time-traveling, and culture-shaking journey.

    A cinematic documentary featuring Anthony Mackie tells the story of the Mustang car from a different angle – the owners, celebrities, fans, racers, and rebels who turned Mustang into an American Icon.

    Experience the Mustang story like never before as you walk through a series of immersive rooms, interactive galleries, and nine different Mustang vehicles from across the decades.

    You’ll see two immersive projection galleries that will transport you to places and moments in time.

    These rooms combine 360-degree projection and turntables with some of the coolest pony cars on the planet, including the Mustang Dark Horse.

    They'll bring you into high-speed driving action featuring chase scenes, road trips and epic vistas.

    Experience the Mustang Dark Horse as it weaves down the Pacific Coast Highway, cuts through Monument Valley beside a pack of wild horses, and prowls through neon-lit cities.

    American Icon is also home to a 4D thrill ride that incorporates articulating motion seats, wind and water effects, plus the scent of gasoline and burnt rubber.

    Play the role of an undercover agent as you escape a rogue state at the wheel of the Mustang GTD.

    Visitors to the exhibit can see the Mustang Dark Horse, the first new performance name for the brand since Mustang Bullitt was introduced in 2001. With an available Handling Package, the Dark Horse is the most track-capable, street-legal 5.0-liter V8 Mustang ever.

    Mustang Dark Horse

    Capable of competing with Europe’s best on any track, Mustang GTD is purposefully designed to be the quickest road-going Mustang ever. Mustang GTD combines game-changing tech with supercar capability and became the first sports car from an American automaker to achieve a Nürburgring lap time under 7 minutes.

    Mustang GTD