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The Privacy Promise is Ford's explicit commitment to keeping customers' vehicle data safe.

Introducing the Ford Privacy Promise

You're in control of your data

Latest Tech Stories

From charcoal and soybean plastics to next-gen EV production, celebrate 75 years of Ford's Research & Advanced Engineering team and the curiosity that drives it.

Henry Ford Used His Curiosity Like a Compass. 75 Years Ago, this Team Gave It a Framework.

Mike Aragon, president of Integrated Services, hit the desert with off-road pro Chase Gentry to learn what drivers actually need from their in-vehicle tech when the pavement ends.

I Got to Ride Shotgun with an Off-Road Expert. Here’s What I Learned About Building Off-Road Software.

With the new AI assistant, you can get instant, highly personalized answers tailored precisely to your specific vehicle.

Your App Just Got Smarter: Our Ford and Lincoln AI Assistant Is Open for Questions

We took four 2026 communications interns out to the Ford Michigan Proving Grounds to show these next-gen storytellers what the Ford lineup is made of — on and off the pavement.

We Sent 4 Interns Off Road on Our Testing Grounds to Prove a Point. Here's What Happened.

Apple Maps to Power the Navigation Experience for the Ford Universal Electric Vehicle Platform

After years of perfecting the Ford Security Package, the Ford Secure team wanted a test that could go beyond the lab. Enter: a 1,000-pound Kodiak bear.

The Ford Security Package Faced the Ultimate Test: An 800-Pound Bear

You Asked, We Listened: BlueCruise Hands-Free Towing Is Coming

Sammy Omari

15.09.26

For the first time ever, new Ford truck owners can tow hands-free on the highway with our newest feature debuting on the 2027 F-150: BlueCruise with Towing.

For the first time ever, new Ford truck owners can tow hands-free on the highway with our newest feature debuting on the 2027 F-150: BlueCruise with Towing.

BlueCruise

mobilesafezone

As Moms, We Navigate Everything. On Mother’s Day, We Gave BlueCruise the Wheel.

Madeline Barron and Rachel Baumann

BlueCruise

Designed for Trust: How BlueCruise Technology Collaborates with the Driver

Ford ADAS, Design, and Safety Teams

At Ford, we're seeing the demand for hands-free highway driving technology firsthand.

BlueCruise Usage Skyrockets 88% as F-150 Drivers Lead the Hands-Free Charge

Jeffrey and Lloyd became BlueCruise believers on their 2,000-mile road trip.

‘Mach E-Lderly World Tour’ with BlueCruise: Never Too Old for New Horizons

Ford and Lincoln Digital Experience

Lincoln Rejuvenate Delivers 6 Immersive Ways to Recharge, Backed by Purdue Study

Kelly Wysocki

14.08.26

Just in time for National Relaxation Day on August 15, Lincoln invites clients to recharge with Refreshing River, the sixth immersive theme in the Lincoln Rejuvenate experience.

Charging

Bidirectional EVs at a New Scale: Working With Utilities to Get Interconnection Ready

Bidirectional EVs at a New Scale: Working With Utilities to Get Interconnection Ready

Affordable bidirectional power is here. See how Ford and utility partners are preparing the grid for the all-new Fathom electric truck.

Ford experts put together some tips to help you best prepare your electric vehicle and maximize its range and performance in the cold.

Winter Ready: Ford's Guide to Cold Weather Electric Vehicle Confidence

Ford experts put together some tips to help you best prepare your electric vehicle and maximize its range and performance in the cold. 

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