There is no better place than my car to listen to music. It's where I'm the master of my playlist and I enjoy listening with plenty of volume, so I don't want to compromise on sound quality in the place where I listen to music the most.

With our new Sound Edition models there is no need to compromise.

These new versions of Puma,¹ Puma Gen-E ² and Kuga ³ offer customers audio quality that could well be superior to what they have at home, as well as distinctive visual upgrades. They raise the bar, both in terms of how they sound and how they look.

They also launch our new Ford Collection– a limited series of special models combining unique design elements with an enhanced specification.

More emotion per mile

All three SUVs already feature the option of a B&O Premium Audio System with 10 speakers and 575 watts of power for outstanding sound reproduction.

On Puma and Puma Gen-E Sound Edition total power output is increased to 650 watts, while on Kuga Sound Edition the total output is a mighty 700 watts. This increased power delivers consistent sound quality, even at high volumes, without distortion.

The models benefit from higher specification front-door ‘midwoofers’ – speakers designed to reproduce low and mid-range frequency sounds – while Kuga Sound Edition further benefits from separate rear tweeters and woofers, providing two additional audio channels to create a fully active audio system.

Each Sound Edition model was put through a rigorous acoustic tuning program by sound engineers at audio experts HARMAN. The system is also tested with spoken-word content such as audiobooks and podcasts to ensure vocals are strong and clear with unwanted background clutter minimised. Ford vehicles with B&O Premium Sound Systems offer the Beosonic feature – a simplified control system that makes it easy to optimise the sound reproduction from behind the wheel.

Sight and sound in harmony

To complement the enhanced audio quality, the Sound Edition models also feature distinctive design changes for a distinctive exterior look alongside a calming interior environment.

Puma Gen-E, Puma and Kuga Sound Editions feature unique alloy wheels finished in Magnetite, with a choice of three exterior colours including the exclusive new Metropolis White. A modern, premium metallic with a pearlescent-like finish, it offers warmth and comfort and complements the black-painted roof and door mirror caps.

On the inside, Puma Gen-E and Puma offer new seat fabric finished in Metal Grey with light grey door trims, and a contrast between light and dark finishes on the upper and lower dashboard. For the Kuga Sound Edition, the 18-way adjustable comfort seats are trimmed in new Ebony fabric.

Puma Gen-E and Puma Sound Editions are available to order from June, with Kuga Sound Edition to follow later in the year.

¹ Puma EcoBoost Hybrid CO₂ emissions 122-146 g/km and fuel efficiency 5.4‑6.5 l/100 km WLTP.

² Up to 376 km driving range based on full charge of Puma Gen-E. Estimated range using Worldwide Harmonised Light Vehicle Test Procedure (WLTP). Figures shown are for comparability purposes and should only be compared with other vehicles tested to the same technical procedures. Actual range varies due to factors such as temperature, driving behaviour, route profile, vehicle maintenance, lithium-ion battery age and condition.

³ Kuga Hybrid homologated CO₂ emissions 121-146 g/km and homologated fuel efficiency 5.3-6.4 l/100 km WLTP.

Kuga 1.5-litre EcoBoost Hybrid homologated CO₂ emissions 144-178 g/km and homologated fuel efficiency 6.3-7.8 l/100 km WLTP.

Kuga Plug-In Hybrid homologated CO₂ emissions and homologated fuel efficiency will be published close to on sale date.

The declared WLTP fuel/energy consumptions, CO₂-emissions and electric range are determined according to the technical requirements and specifications of the European Regulations (EC) 715/2007 and (EU) 2017/1151 as last amended. The applied standard test procedures enable comparison between different vehicle types and different manufacturers.