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Jim Farley gifts Don Mose a Ford Motor Co. Pewabic tile
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Jim Farley
28.08.25

Jim Farley’s Off-Road Trip: Day 3 on the Moab Trails

Day 3 of my road trip had us setting out before sunrise to make the most of our final day in Moab. I got to meet some serious offroaders, connect with an elder from the Navajo Nation, and continue this incredible learning experience.

Jim Farley and Frankie Muniz prepare for their early interview with Fox & Friends.

6:35 AM - Up before dawn yesterday for a live interview with Fox & Friends. What a backdrop for a morning show! And we powered the set with Pro Power Onboard from an F-150 PowerBoost Hybrid. Excited to bring Frankie Muniz along for some offroading adventures!

7:30 AM - Wheels up as we head to the River House Ruins…

Don Mose explaining the cultural significance of the River House Ruins.
Jim Farley gifts Don Mose a Ford Motor Co. Pewabic tile.

9:15 AM - It was an honor to meet with Don Mose who showed Frankie, Lilly, and I around the River House Ruins and taught us about their cultural significance. Don is an elder, educator, and ambassador of the Navajo Tribe. I also gave him a Ford Pewabic tile as a token of my appreciation.

Jim Farley and his daughter Lilly enjoy the incredible view at Valley of the Gods.

11:30 AM - The red rocks in Moab are truly incredible. I’ll miss these views! Here, Lilly and I are looking out at Valley of the Gods. We have loved looking at the landscapes and imagining all the people who have passed through these valleys.

Jim Farley and Brian Clark snap a photo together in front of Brian’s Bronco.
Jim Farley talks to Bronco driver and off-road enthusiast Mandy Walden.
Melissa Clark talks about her love for Bronco at Valley of the Gods.

1:30 PM - Another incredible day in Moab. At Snow Flats Lookout, I met with off-road enthusiasts Mandy Walden, Melissa Clark and Brian Clark. They’ve been racing and building a community here for years. Hearing directly from people like them about what they need in a vehicle helps us build better ones. Proud to learn from community leaders like them.

2:15 PM - Grateful for the opportunity to go on this learning trip with the Bronco. I’m leaving refreshed and all the learnings will help inform my decisions to keep building on the Bronco’s success for the company, our employees, and customers. Thanks to everyone I met who took the time to speak with me!

Jim Farley and his daughter Lilly pass a friend along their drive out of Moab.

2:30 PM - Lilly and I are heading out to catch our flight back home. Thanks for following along during my time on the road. I’ll have more to share so stay tuned!

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