Ford and Filson are hitting the road. The Bronco® Filson™* SUV launch tour brings two iconic American brands directly to outdoor enthusiasts across North America, with each stop an interactive, local experience. Visiting more than 20 cities from early summer through fall, the tour is a hands-on celebration of craftsmanship, community, and capability designed for the wilderness.
What to Expect
You can't feel generational craftsmanship through a screen. We built this tour because a vehicle with this level of detail, from the quilted leather seats to the Filson inspired saddlebags, needs to be experienced in person, not just a screen.
At each stop, you’ll be able to get up close with the vehicle—open it up, feel the craftsmanship of premium design, and hear directly from the team about how it came together. A lot of what makes it special is in the materials and the thinking behind it, and that’s easier to understand when you’re standing next to it versus scrolling past it.
Around the vehicle, you’ll see the Filson side of the story—gear, materials, and the kind of outdoor use that inspired the build in the first place. Painted metal jerry cans showcasing the color selections available, fabric that inspired the premium interior, display boards highlighting shared history of the collaboration background, and more will immerse you into the creation of what – and who – this Bronco was designed for.
Experts from Bronco and Filson will be there for walkarounds and questions. The same people who worked to bring this partnership to life or live the wear-in, not out, lifestyle.
At the end of the day, this collaboration comes down to how both brands approach what we build. It’s about durability, function, and gear that earns its place over time. This tour is just a way to show that up close, in a setting that feels a lot closer to where you’d actually use it than a showroom.
Whether you’re deep into Bronco, a long-time Filson customer, or just curious enough to stop by, it’s an easy way to see what this thing is really about.
The Bronco Filson Tour Dates
- July 11 — Seattle
- July 15 — San Francisco
- July 18 — Los Angeles
- July 22 — Phoenix
Additional cities are being added, you can find more details at The Bronco Filson Tour website.
Plan Your Visit
This whole thing is meant to be experienced in person.
Find the stop closest to you by checking out the link above and swing by when it works for you. There’s no ticket or schedule to follow; just show up, take a look around, and spend as much (or as little) time as you want.
Built Wild™ meets Unfailing Goods—come experience it for yourself.
Garet Skinner is the assistant brand manager for Ford enthusiast vehicles
What to Read Next
*Filson is a trademark of C.C. Filson Co. used under license.
