Ford is rolling out the 2027 Bronco lineup, and it's one of the biggest shake-ups the SUV has seen in recent years.
Two new series join the family, a new engine, and a handful of standard features get reshuffled across the trim ladder — all while the Bronco brand's "Goes Over Any Type of Terrain" mission stays exactly the same.
"Bronco has great racing heritage to take inspiration from, and Raptor has blazed a trail in high-speed off-roading that customers love. We kept those things in mind with Bronco RTR,” said Loren Healy, RTR off-road racer.
Over the next several weeks, we’ll roll out everything you need to know about the 2027 Ford Bronco.
Today, we’re starting with one of the newest additions to the Bronco Family: The Bronco RTR SUV. Here’s what you need to know
What is the Bronco RTR?
The RTR partnership was born from a high-energy collaboration between Ford and RTR Vehicles. This dynamic collaboration started with the 2026 MY RTR Mustang. Similar to its Mustang counterpart, the 2027 RTR Bronco is designed with a "fun haver" philosophy, bringing championship-winning motorsport engineering to the everyday enthusiast.
The Bronco RTR shifts the focus toward high-speed desert performance. The standard suspension is a unique wide track HOSS 1.0 suspension combining a suspension lift with 33-inch tires. It is built to glide over dunes and tackle open terrain with the agility of a desert pre-runner.
Ready to Rip, Straight From the Factory
The 2027 Bronco RTR delivers serious off-road capability and RTR style right from the start.
Built on a foundation that includes a robust mix of standard equipment — including a unique 2.3L engine calibration with anti-lag, upgraded engine cooling, and rock rails — Bronco RTR was designed to offer enthusiasts a highly capable package without requiring a long list of upgrades.
The base-level Bronco RTR arrives ready for adventure straight from the factory with squared fenders, unique beadlock capable 17” wheels, signature LED lighting, and other RTR-specific design elements.
Plenty of Room to Dial It Up
For those looking to take their build even further, Bronco RTR offers multiple ways to dial up the attitude.
Available appearance packages like the available Hyper Lime appearance package and the RTR Appearance Graphics Package add exclusive RTR accents and Hyper Lime design details to help owners create a signature RTR look.
Customers can also step up the off-road prowess with the available Bronco Sasquatch® Package with RTR Suspension Package.
Designed for those who want an even more aggressive setup, the Sasquatch with RTR package adds even more off-road-goodies — including 35” tires, a Ford Racing heavy-duty modular front bumper, and HOSS 3.0 Fox™ Internal Bypass Dampers.
These available upgrades allow owners to tailor their vehicles for everything from weekend trail adventures to head-turning daily drivers.
Attainable Performance
Bronco RTR delivers a compelling mix of performance and value with a starting MSRP just over $50,000.1
For customers looking to take capability and customization even further, a fully spec’d Bronco RTR (incl. the available Hyper Lime appearance package, the Sasquatch ® Package with RTR Suspension, and the RTR Appearance Graphics Package) comes in just under $60,000 before destination and delivery.
From its accessible starting price to its extensive customization options, Bronco RTR is engineered to meet enthusiasts where they are and grow with where they want to go.
Haley Skiko is the Bronco Brand Marketing Manager at Ford Motor Company.
1. Current Manufacturer Suggested Retail Price for base vehicle. Excludes destination/delivery fee plus government fees and taxes, any finance charges, any dealer [retailer] processing charge, any electronic filing charge, and any emission testing charge. Optional equipment not included. Starting A/X/Z Plan price is for qualified, eligible customers and excludes document fee, destination/delivery charge, taxes, title and registration. Not all vehicles qualify for A/X/Z Plan.
