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Customers asked us to create a Bronco that takes premium materials, driving experience, and off-road capability to a new level. One that matches the very best gear in their kit. Bronco Filson is the answer to that question.

First-Ever Bronco Filson SUV

Taking premium materials, driving experience, and off-road capability to a new level.

Forged in Detroit: Ford and Carhartt Partner to Strengthen Essential Economy

The collaboration will focus on workforce development, community building, and durable products that support hardworking people — including a special Super Duty Carhartt truck available this year.

Which Ford and Lincoln Vehicles Qualify for the U.S. Assembly Tax Deduction?

Eligible buyers can deduct up to $10,000 annually in interest paid on loans for qualifying new Ford and Lincoln vehicles assembled in the United States.

49 Years of F-Series Truck Leadership is Latest Mile Marker on a Long Journey

The history of American industry is a graveyard of sure things. That's why our focus is on the relentless, often difficult process of purposeful innovation that got us here.

Holiday Haul: How Ford is Delivering Value When Customers Need It Most

This year, amidst the holiday hustle, Ford and Lincoln are upgrading the way customers experience year-end car buying.

The Ultimate No-Compromise Truck: Next-Gen F-150 Lightning EREV Delivers Electric Torque, 700+ Mile Range, and Powerful Towing

Leveraging advanced Extended Range Electric Vehicle technology, the next-generation F-150 Lightning will offer the best of both worlds: the seamless, instant power of an electric powertrain and the freedom of a generator-backed estimated range of more than 700 miles.

Ford Follows Customers to Drive Profitable Growth; Reinvests in Trucks, Hybrids, Affordable EVs, Battery Storage; Takes EV-Related Charges

Ford to offer range of hybrids to complement efficient gas engines. Universal EV Platform will underpin multiple models.

Forged in Detroit: Ford and Carhartt Partner to Strengthen Essential Economy

The collaboration will focus on workforce development, community building, and durable products that support hardworking people — including a special Super Duty Carhartt truck available this year.

Which Ford and Lincoln Vehicles Qualify for the U.S. Assembly Tax Deduction?

Eligible buyers can deduct up to $10,000 annually in interest paid on loans for qualifying new Ford and Lincoln vehicles assembled in the United States.

49 Years of F-Series Truck Leadership is Latest Mile Marker on a Long Journey

The history of American industry is a graveyard of sure things. That's why our focus is on the relentless, often difficult process of purposeful innovation that got us here.

Holiday Haul: How Ford is Delivering Value When Customers Need It Most

This year, amidst the holiday hustle, Ford and Lincoln are upgrading the way customers experience year-end car buying.

The Ultimate No-Compromise Truck: Next-Gen F-150 Lightning EREV Delivers Electric Torque, 700+ Mile Range, and Powerful Towing

Leveraging advanced Extended Range Electric Vehicle technology, the next-generation F-150 Lightning will offer the best of both worlds: the seamless, instant power of an electric powertrain and the freedom of a generator-backed estimated range of more than 700 miles.

Ford Follows Customers to Drive Profitable Growth; Reinvests in Trucks, Hybrids, Affordable EVs, Battery Storage; Takes EV-Related Charges

Ford to offer range of hybrids to complement efficient gas engines. Universal EV Platform will underpin multiple models.

Voices From the Road

2023 Ford Super Duty

Do You Qualify?

Eligible buyers can deduct up to $10,000 annually in interest paid on loans for qualifying new Ford and Lincoln vehicles assembled in the U.S.

Customer Spotlight

This Family's Deep Ford Roots Roll On With an Epic '36 Pickup Restoration

Mitch Weiss

09.04.26

Restoring a 1936 Ford pickup wasn’t just a project for Bill Knapp. Every hour spent calling junkyards and hand-crafting components from scratch honored a family whose ties to Ford stretched back generations.

Bill Knapp in the driver's seat of his restored 1936 Ford pickup.

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F-150 Lightning

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