Today’s confirmation of consumer grants – reducing the cost of sub-£37k electric cars by up to £3750 – is great news for UK consumers and will make purchasing an electric vehicle much more affordable.

Ford applauds the UK government for taking this step. We have been on the frontline of the conversation, highlighting the urgent need for consumer-based incentives for electric vehicles, and now they have arrived.

Ford Puma is the best-selling car in the UK and the government grant will help make the all-electric Puma Gen-E even more affordable. Combine this price reduction with lower electric vehicle running costs and Ford’s industry-leading Power Promise (that provides new EV customers with a free electric vehicle home charger and more) and the switch to electric just became a lot more enticing for Britain’s drivers.

Lisa Brankin is Ford UK Chair and Managing Director