The road less traveled. A bump in the road. Take the high road. So often, we express our hopes, life decisions, and convictions about where our journeys lead by reflecting on the way we get there. Roads give us freedom, open our eyes to horizons of possibility, and call us either to slow down and be curious or make haste and prioritize. No matter where we find ourselves, the road behind us or stretching ahead offers a powerful opportunity to tell our story.
When it comes to Ford, the road is at the center of what we build and the experiences we offer our customers — even when, sometimes, those experiences are all about getting off-road.
From the Road is an online publication for enthusiasts, creators, journalists, Friends of Ford, and employees offering the content they’re searching for — thumb-stopping moments and shareable stories — all with Ford’s products, people, culture, and mission at the heart of it.
At Ford, the joy of driving and the thrill of adventuring both on and off the road is our vocation and avocation. Henry Ford crisscrossed the country with fellow inventors and iconoclasts as part of the storied “Vagabonds.” He wanted to show the world the blessings of going out in great open spaces — and sell some cars to boot.
There’s so much more to uncover about Ford that cannot be expressed from Detroit. That’s why we’re going out on the road — and off-road — to find these stories and the interesting people behind them. What drives them inspires us — and, we hope, inspires you too.
So, let’s toss the old atlas in the backseat and take a ride.