Get ready for a homecoming like no other. The upcoming Detroit Auto Show will be a celebration of the grit, innovation, and community that define Ford’s backyard. This year, we’re returning to Huntington Place with a spirit we’re once again calling Detroit Proud, honoring the city that moves the world and the people who keep our legacy of toughness alive.

While we’re keeping the hood closed on the specifics for just a little longer, the theme for this year’s presence is clear: we are heading off-road. We’re leaning into our heritage of capability, transforming the show floor into an environment that feels less like a traditional booth and more like a desert trailhead at sunset.

And that’s before we get to the high-octane pulse of Ford Racing at its annual season launch event.

The countdown to January 13, our Detroit Auto Show press conference date, is officially on, and the excitement is building across our plants and our community.

Stay tuned to this page over the coming week for updates throughout the Detroit Auto Show and Ford Racing Season Launch.