At Lincoln, we believe even a few quiet minutes can make a meaningful difference. That belief inspired The Sanctuary: By Lincoln Rejuvenate, an immersive, multi-sensory installation designed to bring the feeling of calm, comfort, and restoration to life in a completely new way.
The installation is inspired by Lincoln Rejuvenate1, our signature in-vehicle experience. Rejuvenate helps transform the vehicle’s cabin into a personalized environment for relaxation through seat positioning, massage, climate, ambient lighting, audio, and digital scent. With 5- and 10-minute sessions and curated themes, it offers clients a chance to pause, reset, and reconnect.
More than half of Navigator and Nautilus clients with access to the feature have already experienced it in their vehicles, and more than one-third use it frequently as a personal moment of calm.
Crafting the Sanctuary
The Sanctuary was created as a creative challenge for our design team: how do we translate the Lincoln Rejuvenate experience beyond the vehicle cabin while still making it feel unmistakably Lincoln?
Our in-house design team drew inspiration from the signature colors, textures, and premium materials found throughout our luxury vehicles. Every detail was thoughtfully considered to preserve a true sense of sanctuary.
Inside the installation, guests will find design elements inspired by Lincoln SUVs, including:
- Seat: A 30-Way Perfect Position driver’s seat from the Lincoln Navigator, upholstered in premium Warm Horizon leather from the Lincoln Black Label Enlighten theme, delivering comfort and active motion massage.
- Panoramic Display: A panoramic screen and ambient lighting inspired by the 48-inch Panoramic Display, wrapping the occupant in calming, high-definition visuals. Guests can select their Rejuvenate theme through an intuitive touch-free interface.
- Lincoln Digital Scent: A scent diffusion technology designed to inspire relaxation and revitalization.
- Revel® Sound System: A high-fidelity sound system creating an immersive audio experience.
- Premium Material Inspiration: Sunrise Copper and White Platinum exterior finishes, complemented by Satin Elysian trim as featured on Black Label models, the brand’s ultimate expression of luxury.
The Lincoln design team envisioned The Sanctuary as an extension of the Lincoln Rejuvenate experience beyond the vehicle cabin, crafting a standalone expression that feels equally calm and restorative.
As Christine Park Cheng, Lincoln Global Design Director, explains, the challenge was to transform the atmosphere of Lincoln Rejuvenate into a physical space anyone could step into while preserving the brand’s design ethos and signature experience.
Choose Your Sanctuary
Lincoln Rejuvenate currently offers five distinct themes, each designed to guide users through a personalized journey of relaxation:
- Aurora Borealis — an ethereal visual and auditory experience inspired by the natural phenomenon
- Elements — a multi-sensory journey through the fundamental elements of nature
- Waterfall Meditation — an immersive experience evoking the serenity of cascading water
- Forest Meditation — a serene exploration of a natural forest environment
- Tropical Paradise — a sensory escape that moves from vibrant coral reef to a calm beachfront
The Science Behind 'Take 5'
Sometimes the best thing you can do for yourself is pause for a few minutes. And that instinct actually has science behind it.
We commissioned a Wakefield Research survey2 and found that 53% of Americans have a hard time finding a good place to unwind. Honestly, that doesn’t surprise me. Life moves fast, and it’s not always easy to find even a small moment of calm.
That’s part of why we are invested in what Lincoln Rejuvenate can do. Research from Purdue3, published in Applied Ergonomics in a study called “In-Vehicle Multi-Sensory Experiences Can Reduce Mental Stress,” suggests that a stationary in-vehicle experience like this can help support short-term relaxation and measurably reduce stress.
What makes it special is the way it brings together touch, sight, sound, and scent. It’s designed to do more than just help you slow down for a minute; it’s meant to create a shift in your mood.
Come Join Lincoln
If you’re in New York, stop by. Ahead of Global Wellness Day on June 13, we’re inviting consumers to step away from the rush, take a breather, and “Take 5.”
From June 12 through June 14, The Sanctuary will be on The High Line at 14th Street, giving consumers a chance to relax, reset, and recharge with Lincoln.
We’re excited to bring this immersive experience to the High Line and share a few relaxing moments with anyone who wants to take a few minutes for themselves. And if you’re not in New York, stay tuned — The Sanctuary will be traveling throughout the year, bringing moments of calm to different locations along the way.
For more information, visit https://www.lincoln.com/rejuvenate/.
Anika Salceda-Wycoco is Communications Director at Lincoln.
What to Read Next
1 Lincoln Rejuvenate does not operate unless the vehicle is in Park, when the vehicle is off, or if any door is open. Do not use the feature in a closed garage or in other enclosed areas. See Owner’s Manual for important operating instructions.
2 Based on a survey by Wakefield Research commissioned by Lincoln with 1,000 U.S. adults ages 18+.
3 Purdue University’s engineering research study conducted in collaboration with Purdue researchers, used technology developed by Ford and was supported by the Ford Motor Company Fund.
