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Jim Farley
16.08.23

Notes from the Road | Go & See Week Day 3 Diary

My last day on the road took me from historic Route 66 to the bright lights of Las Vegas — with a whole lot of fun in the desert along the way. Check it out:

6:00 AM – We started the morning bright and early. America’s most famous road and America’s most popular truck. This is what it looks like when America goes electric. And I’m passionate about ensuring that the transition is a good one for everyone — for my son’s generation and the ones that come after him.

A man and his son pose by a road sign for Route 66. with a rising sun and red F-150 Lightning behind them.

8:00 AM – We stopped for a charge in Baker, CA — the gateway to Death Valley. This was the one and only 350kw fast charger I found on my trip. It was a great experience, so much faster than the other chargers I’ve been using. There were also a ton of Tesla Superchargers nearby, and it’s a good reminder both of why we’re working with Tesla to open that network to Ford drivers, and that that alone won’t solve the problems our customers face.

A red F-150 Lightning is charging under an awning.

And what’s a road trip without some fun novelties like the World’s Tallest Thermometer!

A red F-150 Lightning is parked near the World's Tallest Thermometer, which reaches into a blue sky with thin clouds, in Baker, California.

11:30 AM – My next stop was Bronco Off-Roadeo Nevada, where I checked out the all-new Bronco Raptor Valley experience. Vaughn Gittin Jr. was there to show me and Jaimo the course he helped design!

Jim and Jameson Farley pose with Vaughn Gittin Jr. at the Raptor Valley experience at Bronco Off-Roadeo Nevada.

I hope you can get out to try Bronco-Off Roadeo if you haven’t. It blew me away, and I know it can be so valuable for us, because customers walk away absolutely fired up about their vehicles. We’re going to work with our dealers to make our four Off-Roadeo sites the most famous brand experience in America.

Jim Farley experiences the all-new Raptor Valley experience at Bronco Off-Roadeo Nevada.

3:30 PM – Next on my trip was Vegas! Couldn’t miss a stop at Gaudin Ford, which has been serving their community for 101 years. The most beautiful part is they often sell vehicles to multiple generations from the same families. As Gary told me, “The sales department only buys the family their very first car. The service department sells the family every car they buy after that.”

Two men discuss a vintage black Ford vehicle in a dealership showroom.

And it was great to see my buddy Gary Ackerman again, owner of Gaudin. It was his grandfather, George, who founded the dealership in 1922. It’s been family owned and operated ever since. A terrific legacy.

Two men discuss a vintage black Ford vehicle in a dealership showroom.

4:00 PM – Then it was time for me and Gary to head to the headquarters of the Las Vegas Raiders, where I got to deliver a new Mustang Mach-E to Jamie Gary, a Raiders employee. It’s her first EV! She was kind enough to give me a fun memento in return.

A man and woman stand in front of a white Ford mustang. They hold a jersey that says "Farley 23" on the back.

We also surprised Jamie with three-years of complimentary BlueCruise. I’ve been driving with it myself on this trip. It’s been a great chance to understand some of what BlueCruise does great and what kinds of opportunities we have. I know Jamie’s really going to love it.

A man and woman talk in the front seats of a car.

6:00 PM – It wasn’t unexpected, but charging was one of the biggest challenges of the trip. I learned a lot from my experience, and from talking to customers and our dealer partners about theirs. Between our deal to get Ford EV drivers access to over 12,000 Tesla Superchargers and the investments we are making in our own BlueOval Charging Network, a stronger charging experience is around the corner.

A man wearing khaki pants and a black polo shirt charges his red F-150 Lightning truck.

Thanks for following along as I’ve shared my experiences on the road! I’ve learned a lot that will really help us as we navigate this digital and electric transition as a team. And I’m inspired by all the examples I hear of all of you getting out to “Go and See” and talk to our colleagues, our dealer partners, and the customers we serve. It’s going to be absolutely crucial as we keep pushing to deliver our Ford+ plan.