.jpeg)
Notes from Ford Pro Go & See Week Europe: Day 1 Diary

I am a lifelong learner.
Throughout my career, I’ve always benefited from getting out of the office — experiencing the products first-hand and talking to customers. It helps me make better decisions as a leader. And I’ve seen teammates across Ford take that same “Go and See” approach.
Last summer, I took an F-150 Lightning on a 1,000-mile road trip from Palo Alto to Las Vegas to meet, listen, and learn from our electric vehicle customers and dealers. This trip and similar trips with my family helped me see that we needed to give our customers a better charging experience.
Now I'm taking to the road again, this time through Europe in Ford Pro's E-Transit Custom — the new electrified version of Europe’s most popular van for small businesses — as well as the PHEV variant. My teachers will be the customers who use our commercial vehicles and solutions every day and the dealers and upfitters who help us support them. From major corporations to small family businesses, these are the people who power our cities, make our communities run, and grow our economy. We rely on these businesses every day, and they rely on Ford Pro.
Ford Pro has been helping businesses to build the economies of Europe for almost 60 years. We have been the number one commercial vehicle brand in Europe for nine years in a row.
According to research from CEBR, van-supported small businesses generated almost €1 trillion in economic activity in Europe in 2023. That’s a lot of deliveries, repairs, and rescues.
And Transit is the workhorse behind many of them. It’s the world’s best-selling cargo van and Ford’s second largest nameplate, behind F-Series.
It’s not just our vehicles I’ll be testing out this week. Ford Pro’s ecosystem of software, physical service, and charging solutions will keep me moving and help optimize my trip.
This is a region in transition to zero emission transportation. Businesses of all sizes need a trusted partner to not only help them navigate emerging regulation, low emission zones, and charging — but to thrive. Ford Pro electrification solutions are helping them navigate this transition by becoming more productive and more sustainable, with lower total cost of ownership and the tools to keep their vehicles on the road, safe, and secure.
I’m proud to wear the Ford Pro badge for the next three days, and to spend time with the employees driving its success in Europe.