Ford is now offering Bronco owners who have attended the complimentary Bronco Off-Roadeo hands-on driving experience the opportunity to return and continue expanding their off-road skills using their own Bronco.

“Ninety percent of Bronco Off-Roadeo participants say they want to return and learn even more,” said Kelsey Gerken, Bronco consumer strategy manager at Ford. “Bring Your Own Bronco gives them that chance, expanding the Off-Roadeo experience to two unique, four-hour courses that further grow a Bronco owner’s skillset.”

Bronco Off-Roadeo is an immersive and complimentary driving experience available to new Bronco, Bronco Sport, and Bronco Raptor owners, teaching safe and responsible off-road driving, building confidence and fostering camaraderie across the Bronco community.

Next Level Off-Road builds on the fundamentals, with a sharper focus on reading terrain, line selection and vehicle technology to navigate real-world obstacles. Drivers will practice safe, efficient ascents and descents, improve their throttle and brake control and learn how to communicate effectively with a spotter — all while engaging features such as Trail Control, Rock Crawl Camera and electronic locking differentials in real driving scenarios. The experience is tailored to the capabilities of the participating Bronco vehicles, ranging from a base model to a fully loaded Raptor.

Off-Road Advanced Recovery prepares drivers for what happens when the trail doesn’t go according to plan. This session teaches Bronco owners how to assess trail risks, execute safe winch recoveries and use tools such as soft shackles, tree savers and recovery boards. With a focus on real-time decision making and responsible recovery techniques, the program builds confidence in handling the unexpected — whether it’s helping a friend out of a tough spot or getting yourself unstuck without damaging your rig.

Reservations Open Now

Bronco Off-Roadeo graduates can register for a Bring Your Own Bronco program open today and experiences will begin July 10 at three Off-Roadeo locations — Moab, New Hampshire and Texas. It’s part of a growing slate of Off-Roadeo experiences that includes the complimentary full-day program for new owners and a half-day adventure option for guests who don’t own a Bronco. In addition, Ford hosts special programs for veterans, women, and other enthusiast groups.

Book an Experience

Ford also announced these Bronco Off-Roadeo enhancements today:

Starting this summer, the Moab and Tennessee programs for new Bronco Sport owners will feature Badlands Sasquatch edition vehicles. This enhanced fleet will be able to demonstrate the full capabilities of Bronco Sport by opening up more challenging obstacles at Bronco Off-Roadeo. The deadline for new 2024 model year Bronco owners to attend Bronco Off-Roadeo has been extended from December 2025 to June 2026. Existing owners may register for Bring Your Own Bronco. The $495 (plus tax) cost per vehicle includes a driver and up to three guests.

“We’re making Bronco Off-Roadeo more accessible and getting more people to experience the Bronco lifestyle,” Gerken said.

More than 65,000 outdoor adventurers have participated in Bronco Off-Roadeo since the first location opened in 2021. With five locations to choose from, approximately 80% of Bronco customers are located within 500 miles of a Bronco Off-Roadeo.

Colin Steele is a From the Road contributor.