Serena Williams needs no introduction. And neither does the all-new Lincoln Navigator.

That’s why we are reuniting with the tennis great for a “mic drop” to help celebrate the Navigator arriving in showrooms now. Serena, who named her first Navigator Ginger, has long been a fan of the brand and was previously featured in many of our Navigator ads over the years.

As the original — or as some might call it, the “OG” — premium full-size SUV, the Lincoln Navigator needs no introduction, simply a “mic drop.” And for us, there was no one better to launch the Navigator than Serena Williams — an “OG” in her own right.  

Serena is an exceptional athlete, successful entrepreneur, devoted mom, and an authentic brand ambassador for Lincoln and our flagship Navigator SUV. She embodies the same values of strength, elegance, and authentic drive that defines the Lincoln brand.

In this special behind-the-scenes video, hear Serena talk about her personal “mic drop” moment.  

The new campaign ad, which highlights Navigator as “The Original. Better than ever,” showcases our luxury SUV with its all-new bold signature grille and connected experiences like Lincoln Rejuvenate that come to life through an immersive 48-inch panoramic display that spans the length of the horizontal instrument panel. 

Megan McKenzie is head of U.S. marketing and marketing communications at Lincoln.