As Ford and Oracle Red Bull Racing gear up for what will be an incredible 2026 on F1 tracks around the world, we’re also busy off track as we grow our partnership with the broader Red Bull family.

From February onward, Red Bull Showrun events will hit the road starting in San Francisco and continue to Atlanta in March, with more 2026 dates and locations to be announced in the future.

These high-octane showcases feature world-class performances and a mixture of impressive on- and off-road Ford Racing vehicles, including the Ford Raptor T1+, Mustang GT3, and the F-150 Lightning SuperTruck. 

When we first partnered with Red Bull back in 2023, it was clear from the outset that there were a host of great opportunities for us to work together. These ranged from not only getting F1 drivers behind the wheel of our latest production cars and our extensive back catalogue of historic vehicles, but also giving fans around the world a chance to experience some of the remarkable race cars on our roster.

To that end, when Red Bull approached us asking for our support for their U.S. showruns in 2026, it was a no-brainer.

The showruns offer fans the opportunity to experience the Oracle Red Bull Racing and Visa Cash App Racing Bulls F1 cars in action, with dual appearances at every city stop. These unforgettable, free experiences — no tickets required — immerse spectators in the thrill of motorsports, spotlighting world-class vehicles and jaw-dropping performances. 

The Red Bull Showruns presented by Ford Racing will be at the following locations:

Red Bull Showrun in San Francisco on February 21

The picturesque Marina Green, set against the iconic backdrop of the Golden Gate Bridge and sailboats, will come alive with motorsport action as the Red Bull Showrun will take over Marina Boulevard. 

Red Bull Showrun in Atlanta on March 28

Red Bull Showrun races into Atlanta for an unforgettable showcase of speed and skill. Watch as Oracle Red Bull Racing, the Visa Cash App Racing Bulls, and Ford vehicles roar down 10th Street alongside Piedmont Park, uniting a city that loves auto culture and motorsports in one of its most iconic green spaces. 

For more information about each city’s respective event, full schedules, performance lineups, FAQs and more, visit www.redbull.com/showrun.com.  

Lauren Nickoli is F1 Global Marketing Manager.