Ford Third Quarter U.S. Sales Rise 8.2%; Seven Consecutive Months of Sales Growth
If you look strictly at the headlines for November, the story of the American auto industry looks challenging. The broader market declined by approximately 7%, according to industry data houses, largely driven by price fatigue and a dip in electric vehicle sales following the expiration of federal tax credits.
But Ford outperformed the industry for the ninth consecutive month, helping to grow 2025 market share through November by 0.5 percentage points to 13.2%. While our total November sales were off slightly by 0.9%, we held strong compared to our competition.
How? By recognizing that customers aren’t stopping their lives — they are just looking for value.
We found our opening by leaning into affordability. While some competitors struggled with high price points, we saw expanded interest in our entry-level trims across our lineup. Combined sales of our more accessible models — the Maverick XL, Ranger XL, and Bronco Sport Big Bend — climbed 26.4%, completely bucking the industry trend. While affordability played strong in November, we have seen this trend playing throughout the year, with sales of Maverick XL, Ranger XL, and Bronco Sport Big Bend up 12.7%.
The numbers tell a clear story of what customers want right now.
The Maverick, with the lowest starting MSRP1 of any pickup truck in the U.S., posted a 43.3% gain in November. And year-to-date, Maverick has set a new annual sales record with one month of sales left to close out the year.
But the real insight is in the trim mix: sales of the entry-level Maverick XL skyrocketed 76.2%.
We saw the same story with the Ranger, where the base XL trim jumped 48.0%. Even with our larger SUVs, the value is driving volume.
The Explorer had its best November since 2018, up 41.5%, driven primarily by the entry-level Active and ST-Line trims, which surged 60.7% and 68.5% respectively. Sales this year are up 280.6% for Active, compared to last year’s Active and Base trim levels, and the Explorer ST-Line line is up 176.6%. Explorer has always been a family-oriented vehicle and adding these trim levels to Explorer make America’s best-selling three-row SUV even more accessible to customers.
But value isn't just about the sticker price. It’s also about the freedom of choice at the pump. While the industry saw electric vehicle sales slide, our powertrain diversification strategy paid off. We hit a record 16,301 hybrid sales in November — up 13.6% — proving that when you give customers the option of gas, hybrid, or electric, they reward you with loyalty.
Of course, the backbone of our business remains unshakable. The F-Series is well on its way to its 49th consecutive year as America’s best-selling truck, currently leading the Silverado by 227,000 units. Meanwhile, the Transit van posted record November sales, while Super Duty is having its best year since 2004 through November, keeping American businesses moving.
Customers not visiting new car lots are gravitating toward Ford Blue Advantage certified pre-owned vehicles, sales of which are up 9 percent through November.Every vehicle is backed by a Ford Blue Advantage warranty, which means it has passed a thorough multi-point inspection and comes with roadside assistance.
Rob Kaffl is Ford director, U.S. sales and dealer relations.
1Current Starting at Manufacturer Suggested Retail Price (MSRP) $28,145. 2025 Ford Maverick® XL model with 2.5L Hybrid (Base model). Excludes destination/delivery fee plus government fees and taxes, any finance charges, any dealer processing charge, any electronic filing charge, and any emission testing charge. Optional equipment not included.
