The 2025 NORRA Mexican 1000 delivered six days of dust, endurance, and celebration across 1,400 miles of legendary Baja terrain. For Brad and Adam Lovell, it was a return to a place that helped shape the Raptor legacy — and a chance to prove the capability of a Bronco Raptor built on stock DNA.

Running in the Stock Showroom Late Model class, their Bronco Raptor remained true to its production roots. Safety additions like a roll cage, fuel cell, and bumpers were required for competition. Skid plates offered added underbody protection. Race wheels and tires handled the sharp rocks and deep sand. The suspension retained its factory architecture with only revised shock valving to handle the variety of terrain — everything else stayed as delivered from the factory floor.

NORRA is a rally steeped in heritage and built around Baja’s motorsport community. It’s about long miles, new friendships, Baja spirit, and proving capability over time, not just speed. Each day brought changing landscapes and fresh challenges: silt beds, whoops, rocky climbs, and wide-open desert. With no prerunning allowed, the Lovells had to trust their notes, instincts, and most of all, the Bronco Raptor underneath them.

Through it all, the truck performed. Stage after stage, checkpoint after checkpoint, the Bronco Raptor stayed strong and responsive — built to take the punishment and keep pushing. The win was earned, mile by mile, by a team that knows what it takes to finish in Baja — and a platform designed to thrive in exactly these conditions.

The result speaks to the very core of Ford Performance’s mission: using motorsports to win, and push production vehicles further.

“Raptor has been racing 15 years in Baja and is at home here.”

Brad Lovell, Off-Road Hall of Fame racer

The numbers told one story. The week told a bigger one.

“Raptor has been racing 15 years in Baja and is at home here,” said Brad Lovell. “NORRA is the trip of a lifetime every year, and I feel very fortunate to be racing with family this year. I’m watching the next generation of off-road racing take root.”

It was a win built on years of experience, mutual trust, and a truck that carried the weight of a 15-year legacy without blinking.