Meet the Team Assembling the Ford Expedition
December is never just a typical month in the automotive industry. It is a season defined by a unique kind of buyer, one who is price-driven, ready to act fast, and looking for value.
But this year, amidst the holiday hustle, Ford and Lincoln are upgrading the way customers experience year-end car buying.
By building on the momentum and lessons learned from our highly successful Ford Motor Company: From America, For America campaign earlier in the year, we close out an already accomplished 2025 by launching a widespread holiday offer.
Meeting the Moment with 250,000 Vehicles
While customers are accustomed to seeing red bows and sales events this time of year, chances are they haven't seen an event at this level. We have unlocked eligible offers on over 250,000 Ford and Lincoln vehicles currently on dealer and retailer lots.
The goal? To make ownership accessible, and, more importantly, less stressful during a traditionally expensive time of year.
Simplicity Is the Strategy
Our market analysis has shown that today’s buyers are fatigued by complexity. They responded powerfully to the clear, affordable solutions in our previous campaigns, and we are doubling down on that transparency.
This holiday season, we are offering on select vehicles1:
- For Purchasers: A combination of $0 down, 0% APR financing for 60 months, and the flexibility of No Payments for 90 days.
- For Lessees: Transparent payment structures starting at $369 or $469 with $0 down.
The Gift of Breathing Room
The No Payments for 90 Days offer is a direct response to the financial pressures of the season. By removing the burden of an immediate car payment, we are helping to alleviate financial consideration during the holidays.
This allows customers to get the vehicle they need now — whether they are upgrading for family travel or capitalizing on electric vehicle incentives — without impacting their holiday budget.
Michael Murphy is Senior Director, U.S. Retail Marketing at Ford Motor Company.
1Conditions apply, see Ford.com or your local participating Ford dealer for details.
