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01.07.25

Ford Second Quarter Sales Rise 14.2%; Market Share Surges on Truck, Hybrid, SUV Strength

  • F-Series trucks post best second quarter since 2019
  • Record electrified vehicle sales
  • Lincoln delivers highest second quarter volume since 2007
  • Ford Pro paid software subscriptions risemore than 20% to more than 750,000 active users

Ford Motor Company accelerated well ahead of the U.S. industry in the second quarter, growing sales 14.2% — about 10 times the estimated 1.4% industry increase — and expanding market share to an estimated 14.3%, up 1.8 percentage points versus the first quarter.

“We blew the doors off the overall industry with our second-quarter sales,” said Andrew Frick, president, Ford Blue and Model e, and interim head of Ford Pro. “Customers continue appreciating our broad powertrain choices — gas, hybrid, electric, and diesel — digital productivity tools that save time and money, and our Ford Motor Company: From America, For America commitment.”

By the Numbers (Second Quarter)

  • Total sales: 612,095 (+14.2%)
  • Market share: estimated 14.3% (+1.8 ppts quarter over quarter)
  • Total pickups (F-Series, Ranger, Maverick): 288,564 (+15.1%)
  • Electrified vehicles (hybrid, plug-in hybrid, electric): 82,886 (+6.6%); 13.5% of mix
  • Ford Pro Super Duty sales up 13.5%, best since 2004
  • Ford Pro Intelligence active paid software subscriptions: more than 750,000 active users
  • BlueCruise cumulative hands-free miles: 6 million-plus cumulative hours

Trucks: Unmatched Powertrain Choice Drives Share Gains

  • F-Series sales climbed 11.5% to 222,459 — the best second quarter since 2019 — on the broadest lineup of gas, diesel, hybrid, and electric powertrains in the segment. F-Series for the first-half of the year was the best-selling truck in America.
  • Maverick recorded an all-time-best quarter with 48,041 trucks sold (+26.3%); almost 60% of buyers are new to Ford.
  • Ranger rebounded strongly, up 36.3%, supported by the new Raptor variant.
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Total Electrified Vehicles: Record Half-Year, Outselling Estimated GM and Stellantis Combined

  • Ford sold a record 156,509 electrified vehicles in the first half (+14.7%), outselling the combined electrified portfolios of GM and Stellantis.
  • Hybrids jumped double-digits to 117,521 in the first half as Maverick Hybrid remained America’s best-selling hybrid pickup and F-150 Hybrid led full-size pickups.
  • Electric vehicles — Mustang Mach-E, F-150 Lightning and E-Transit — averaged 12,996 sales per nameplate through June, much higher than the industry and other automakers that have more electric vehicles nameplates.
  • Electrified vehicles represented 13.5% of Ford’s total second quarter volume.
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SUVs: Big Gains at Both Ends of the Showroom

  • Expedition sales surged 43.9% to 31,298 — its best second quarter in 20 years —while Navigator soared 115% to 7,355, its strongest second quarter in 21 years.
  • Bronco family (Bronco and Bronco Sport) delivered a record 78,543 SUVs, up 44.7%; Bronco alone had its best quarter since it debuted in 2021, jumping 51.3% to 39,468.
  • Off-road performance trims (Raptor, Tremor, Timberline, FX4) now account for 20.9% of Ford’s U.S. mix, +3.3 ppts year-over-year.
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Lincoln: Best Q2 Since 2007

  • Lincoln sales rose 31% to 31,332 vehicles — its highest second-quarter tally in 18 years.
  • Navigator (+115%), Nautilus record Q2 (+19.3%), Corsair (+4.5%) and Aviator (+28.0%) all contributed to the brand’s momentum.
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Digital & Services: Ford Pro Intelligence and BlueCruise Momentum

  • Ford Pro Intelligence paid software subscriptions grew more than 20% year-over-year in the second quarter and total more than 750,000 active subscriptions today.
  • BlueCruise hands-free highway driving surpassed 6 million cumulative hours at the end of the second quarter, with versions 1.4 and 1.5 now shipping on 2025 vehicles.
Ford’s hands-free highway driving technology BlueCruise.

Mobile Service Continues Growth

Strong momentum continues into the second quarter, with services up 14% versus prior year. Ford delivered 969,133 service experiences in the second quarter and 1.8M experiences in the first half of the year. These include Mobile Service — in which technicians drive to service a customer’s vehicle — and Pickup & Delivery — in which a dealer employee picks up, services, and returns a customer’s vehicle.

Dealers have provided more than 578,899 Mobile Service experiences during the second quarter of this year, up 21% from year ago.

Looking Ahead

In the third quarter, the recently revealed Explorer Tremor and new F-150 Lobo street truck are expected to start shipping to customers. Available with a 400-horsepower EcoBoost engine, Explorer Tremor expands the Ford family of Tremor off-road vehicles for customers who need next-level off-road capability and performance beyond four-wheel drive. The F-150 Lobo, Ford’s newest performance-oriented truck comes standard with a 5.0-liter V8, lowered stance, automatic four-wheel drive and unique looks for customers who want street truck style with F-150 capability and toughness.

“We’ve heard from customers who love our current trucks and SUVs but want something that fits their lifestyle event better — both on- and off-road,” said Jim Baumbick, vice president, Advanced Product Development, Cycle Planning and Programs. “Adding Tremor capability to Explorer and expanding F-150’s lineup with Lobo style and performance is continuing to give Ford customers what they love and can’t live without.”